West Mandell: Graphic Designer & Art Director in San Diego, CA
West Mandell

Graphic Designer & Art Director
San Diego | United States
Interests
Graphic design
Social media
Web design
E-commerce
Page layout
Front end web design
Industries
Bike
Lifestyle
Moto & Powersports
Skate
Snow
Summary
Activity
Projects
Work experience
WAMWORK Digital Design + Website Construction
Owner Digital Designer | 09/2018 - Current
First-stop-shop for turn-key branding, websites and more.
My personal creative agency.
wamwork.com
R3Di
Creative Director & Brand Ambassador | 08/2022 - Current
I was hired on to be the brand ambassador and spokesperson of the newly launched R3Di. Soon after I took over the responsibilities of graphic and web design for the brand. R3Di manufactures purpose built gear for the smart adventurer. This aligns with my lifestyle that consists of motocross, mountain bike, snow sports and camping.
The roles:
Brand Ambassador
- Spokesperson and assisting sales at events such as Cars ‘N Copters, SEMA SHOW, Baja 1000, Fuel Run and more.
Content Manager
- Hiring model talent and media to capture the experience at events. As well as planning promotional photo/video content for social media and website usage.
Graphic & Web Designer
- Applying my skills and experience in digital design to improve and maintain R3Di.com. Along with social media on Instagram, Facebook and YouTube.
Creative Director
Working as a graphic & web designer hybrid part-time has turned into taking over all of the creative direction. I bring in my team to accomplish photo/video and animation making this a full production agency.
Production:
- Studio and Lifestyle photoshoots of products
- Scouting and securing commercial shoot locations
- Ideation and creation of next level animations, customized to their products.
Designing all creative assets such as:
- Product Brochures
- Package Designs
- Event Invitations
- Email Campaigns
- Apparel Design and Print Coordination
ATEL
Creative Director | 08/2022 - Current
Working as a graphic & web designer hybrid part-time at ATEL has turned into taking over all of the creative direction. I bring in my team to accomplish photo/video and animation making this a full production agency.
Production:
- Studio and Lifestyle photoshoots of products
- Scouting and securing commercial shoot locations
- Ideation and creation of next level animations, customized to their products.
Designing all creative assets such as:
- Product Brochures
- Package Designs
- Event Invitations
- Email Campaigns
- Apparel Design and Print Coordination
More Lane Inc.
Marketing & Social Media Specialist + Graphic Designer | 08/2021 - 01/2022
-Proactively develop, implement, and manage the day-to-day execution of marketing activities across all channels and platforms, determine the most effective strategies to help meeting revenue goals.
-Manage all Social Media accounts: produce, update and edit written, photo and record and live social media content, develop and manage social media marketing and influencer marketing strategy.
-Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
-Website management and maintenance updating with new products info & products images, monitor & improve Web Traffic; Develop positioning and messaging strategies for our websites and make SEO adjustments as needed, monitor SEO and web traffic metrics, set specific objectives and report on ROI.
-Organize campaigns that utilize stunning graphics to create a unique impression of our Brands while promoting increased visibilities.
-Track and drive marketing leads through the sales process and report status/results regularly;
-Develop products content to be used on social media and websites, partner with the Operation Manager for content creation and other relevant digital assets that need to be created or executed on all social media platforms, engage in digital marketing and weekly/monthly blast emails campaign, newsletters.
-Design and format digital marketing materials, constantly create marketing contents and keep updating our Brands Statement throughout all platforms and channels all over the seasons and the year, including catalog, banners, billboards, line sheet, newsprint, digital ads, newsletters, social media posts and event related materials.
-Analyze inbound leads marketing campaigns to bring new qualified leads to our system;
-Create designs, concepts and sample layouts based on knowledge of layout principles and aesthetic design concepts.
-Provide marketing support and assistance in coordination of all aspects of the internal and external marketing for the global market.
-Stay up-to-date with current technologies and trends in social media, design tools and applications.
-Coordinate and support lifestyle shooting with contracted photographers, contacting fashion models for styling and shooting campaign.
-Respond to the HR Agents or Influencers to negotiate the marketing and promoting assignments.
-Seasonal products & props shootings, images reedit, retouch and graphics designs.
-Perform special projects as required by the company.
State of Ethos / Team Fried
Graphic Designer & Web Designer | 09/2020 - 09/2021
- Full time in house Graphic Designer for 2 companies in the motocross and clothing industry.
- Redesigned full websites on Shopify.
- Designed clothing and tech packs for printers.
- Added all new products and descriptions to the website.
- Designed Email Marketing and social media management.
Speed By Design
Graphic Designer | 01/2018 - 03/2021
Since I am the only designer for this small business, I wear many hats. For example, custom layout for a 44 page catalog, to shooting and adding products to the website. Some other tasks were creation and management of social media advertisements. I also created email blasts and kept track of customer/dealer data through the website.
Tree House Kids
Package Designer | 01/2018 - 12/2019
Worked on site with the company to redesign outdated packaging elements. This ranged from multiple sizes and styles of products sold in stores such as Walmart and Bass Pro Shops
Split Designs Co
Graphic Designer | 04/2016 - 11/2017
Worked directly with the owners and designers to create dirt bike graphics kits for retail customers. A typical day would be checking emails and receiving orders to customize per request of the customer. Then I would use adobe illustrator to bring their vision to life. We would knock out around a dozen in a day.
Education history
Art Institute of San Diego
Bachelor of Science | 2015 - 2018
Cal State University of San Marcos
Associates Degree | 2013 - 2015
Del Norte High School
High School Diploma
Connections
Companies (0)
No information