Weston Nunemaker: Digital Marketing Specialist in Orlando, FL

Plan, develop and execute complete inbound marketing campaigns for multiple clients at the same time. Optimize campaigns using detailed reporting and analytics from Google Analytics, social channels, Moz, Spyfu and more. Create detailed reports for clients with detailed analytics of campaigns and updates. Creating marketing-specific copy for websites, social post, email marketing and more.

Managing and maintaining over 20 business and professional social media accounts including Facebook, Twitter, YouTube, LinkedIn, Instagram, and more Aiding in the creation of marketing material with a focus on organic social media content Actively seeking to change possible negative public sentiment through strategically engaging with social followings and providing value based on concern resolution Exploring new ways to engage and identify new social networks to reach target buyers Recording analytical data across multiple platforms for use in reviewing account growth and ROI Photographing and filming for events and company culture

Working on semester long research projects focusing on specifics in the influencer marketing space Assist in campaign execution and negotiations with influencers - specifically, identifying creators, working through negotiations and ensure the content they are created is on brand based on the campaign details. Aiding in the creation of marketing materials and collateral going to clients and potential clients. Participating in client calls and meetings during the proposal, campaign kick off and recap portions of the sales cycle

Assisted with the creation of marketing materials such as Case Studies, Campaign Example documents, Influencer statistics decks, etc. Collaborated with the Account team to create specific client materials Contributed to brainstorming sessions to help think of “big ideas” for clients and potential clients. Worked through quoting and pricing of campaigns during client pitches. Gathered, analyzed, and reported on specific campaign statistics (CTR, UMV's, CPM, CPC, CPMK)