Willem Jan Perez Tello Bremer: in Den Haag, ZH

Phone Unified VM strategy across 4 countries: Mexico, Brazil, Argentina and • Chile +31(0)657965328 Standardized new VM guidelines to elevate the image to a luxury level Email for all 30 boutiques willemjanbremer@gmail.com Managed the department's budget to achieve a 30% saving on window installation and import costs Arranged local production for POP material and campaign imagery Social during 2 campaign launches LinkedIn Coached store staff management through a customized VM training • Aligned all props and display material according to the newest brand's willem-bremer guidelines Planned and executed 4 free standing store openings and pop-up shops Developed a brand new pop-up store inside a flagship luxury department store Supervised the execution of a monogram brand takeover in 11 department stores POS Supported the showroom set up and press day events

Country visual merchandising coordinator for the creative services area Managed a team of 4 field visual merchandisers Developed VM guidelines for all 41 owned retail stores including outlets and over 100 wholesale department store corners Managed the showroom for all 4 different product lines, changing the layout each season to enhance commercial goal with retail and wholesale clients during collection launch with a team of 10 people reporting to me Created a strong network with national suppliers to assure local production of mannequins and display material for a up to 50% saving vs importing Coordinated seasonal kick-off training's Supported campaign launches in liaison with the Marketing team installing out posts throughout malls and department stores Direct report to HQ in Europe and the US hub. Planned opening of 10 new free standing stores Built a strong working relationship with store VM ambassadors & stores through good collaboration, consistent communication and team motivation Managed the creative and aesthetic elements for window displays

VM responsible for Premium Brands: Scotch&Soda, John Varvatos, Harmont & Blaine, Eden Park, Butterfly Twists, Scalise, Le Coq Sportif Adapted each brand's Visual Merchandising guidelines to the local market Over viewed the correct display execution throughout the country Arranged all window display installations Negotiated spaces for shop-in-shops within the wholesale business unit Activated marketing events Assured visual equity for a greater consumer journey Helped drive store performance through an optimal use of KPI'S and sales reports analysis

Set-up for the first store in Latin America to create a proper shopping experience Created appealing displays to enhance the image of a flagship store Coordinated twice an in-store season start as a part of staff training Participated in the store expansion team to open two new stores

In-store VM manager Responsible for new shop openings in Spain and UK Created both seasonal and monthly photographic reports for HQ Created eye-catching product displays and store layouts Maintained high level of detail in window installations Staged and styled mannequins and appropriate lighting to display merchandise for best in store presentation Trained sales staff on the collection composition and it's exhibition

Men's department VM responsible Supported new shop openings Communicated with store teams to plan floor and merchandise layouts to floor sets Led and motivated teams to mantain displays