Wills Greenwalt: Hospitality Account Executive

Complete solutions sales consisting of software licenses, hardware, managed services, merchant services and support services to SMBs. Recognized as top 10 performer in 2022 for acivated revenue and comibined total volume in sales. Developed campaign-management tools such as creative briefs, proposals, estimates, and project-tracking spreadsheets improving communication flow. Created custom proposals, RFPS, quotes which includes prices, contracts, subscriptions, terms and other product specifications. Educated clients through the sales process, from prospecting, to discovery, proposal to application and funding, while maintaining close relationship to ensure client success. Implemented business marketing strategies and creative approaches to improving bottom lines and maximizing efficiency by streamlining operations.

California + 35 US States Planned and executed multiple cross-country brand engagement event tours aimed to strengthen client relationships, brand awareness and generate new revenue opportunities. Acquired Class-A license to Captain a $750k Mega Bus on marketing tour generating $1.5million+ annually. Created budgets and developed event proposals to manage booking activities and logistics of marketing tour. Supported senior leadership by developing status reports on activities related to planning, scheduling, inquiries, resourcing, risk mitigation and proposal development. Implmented money-saving strategies for events to reinvest budget surplus into new ideas and marketing initiatives. Trained and mentored staff for cross-functional assignments and verified employee knowledge of company procedures and guidelines. WORK EXPERIENCE

Onboarded to architect Solento's brand identity and footprint in Orange County. Managed day-to-day channel planning, performance, and tracking with a focus on growth by new accounts, successful programming and organizing supporting events. Implemented creative marketing campaigns and strategies to assist sales team with reaching targets. Conducted regular market analysis with brand intelligence teams to further opportunities an adjust pricing through srategic internal flex programs. Collaborated with management to develop program budgets and monitor operations for compliance with regulatory and company guidelines.

Northern California Recognized as a top 5% performer in the nation for new accounts sold and total volume among sales reps in 2019. Directed entire portfolio management and growth for the Bay Area driven through a major distribution house with 5 locations and over 20 sales teams. Significantly augmented customer base sales by 60% with consistent growth of volume and revenue across personal market. Orchestrated and executed diverse events including: educational classes, beverage trade shows, spirit competitions, sponsored events, charity functions, tequila dinner pairings. Educated and mentored brand ambassadors and distributor sales staff to empower confidence in representing our brand and products. Organized and submitted regular reports on activities, sales updates, event recaps, marketing initiatives and expenses in accordance with company policies.

Maintained $165k average monthly revenue throughout 140+ accounts surpassing sales goals and maximizing profitability. Recognized as top 10% sales earner for 3 years straight (2013, 2014, 2015). Delivered expert support and counsel to independent suppliers on market strategies and sales campaigns. Delivered expert support to suppliers and partners organizing weekly events and promoting products with tailored marketing campaigns and support. Forged and cultivated strong relationships with customers within fast-paced and constantly moving environment. Generated and submitted regular reports on activities, sales updates, event recaps, marketing initiatives and expenses in accordance with company policies. WORK EXPERIENCE

Northern California Drove event attendance and brand awareness through unique and trending marketing and outreach campaigns. Spearheaded large-scale cultural event productions for high-profile, international, governmental, collegiate, sports and tech clients. Assessed event success and identified improvement areas through an internal breakdown of immediate client feedback. Recruited, trained, scheduled and led a 15 member team to execute logistics for large-scale and daily local events. Managed 4 full-time warehouses throughout Northern California operating successful market specific operations. Adhered to optimal budgeting, project management, scheduling and reporting practices to provide consistent and successful event operations.