William Rodgers: Marketing in Austin, Texas
Summary
Activity
Projects
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Work experience
360Partners
Email Marketing Manager | 01/2018 - Current
Combines web technologies and marketing strategy to identify and engage target audiences, creating brandaligned
content in mobile-friendly formatting. Utilizes HTML, CSS, JavaScript, and JQuery combined with MySQL and Node, to develop backend and database requirements. Enhances quality standards and features to optimize
Client-Side Management tools.
● Established and enforced high-end marketing campaigns ranging from $50K to $90K in liaison with seven
internal and external parties.
● Accomplished top-notch success by securing tens of thousands of customer and affiliate contacts while
administering broad and profitable CRM platform.
● Aligned with prescribed protocols to personally develop, improve, and sustain multiple elements and features of numerous Clients' front-end applications for Mid- to Large-sized brands.
Key Achievements:
● Recognized by Operations Manager for consistently exceeding outcomes; secured a major client for access
control for Austin Cyber Truck factory.
● Strategically grew multiple businesses by cultivating a robust pipeline, generating and closing on leads, and consistently growing revenue and profits year over year.
● Attracted up to 150+ B2B clients monthly via the revenue growth program with contracts ranging from $4K-
8K+ per month for a minimum of four months.
Enterprise Rent A Car
Branch Manager | 01/2014 - 12/2018
Increased workforce capacity by facilitating in recruiting and mentoring over 20 management trainees and promoting as high preforming Assistant Managers.
● Enticed and retained 15+ Corporate Partners and expanded current fleet of vehicles from 230 units to approximately 440 units through effective planning and deployment.
● Discussed high-end government bids and contracts ranging from $2M-$5M in revenue per month by
supervising nine different store locations; most recently operating two branches out of San Diego.
● Assessed local market conditions and identified current and prospective sales opportunities.
Key Achievements:
● Oversaw account for a 30K month spend through consistent marketing and following through with promises
on pick up times and car availability.
● Received recognition for exceptional performance, including invitations to multiple "Elite to Eat" dinners for
branch performance, Back to Back ESQI (Employee Quality Service Index) Cups for customer service, and quarterly achievements and awards for Branch Performance.
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VP of Programs | 01/2013 - 12/2014
Entrepreneur Society
Maximized operational efficiency and revenue by aiding in building, guiding, and overseeing different programs
and events on campus, such as Entrepreneur Day, Lean Model Startup, and Pitch Fest.
● Boosted small organization of seven members to over 150+ active dues-paying associates by producing and maintaining organization's mission, value, and goals.
● Earned acknowledgment with Leadership Certificate for an outstanding organization by San Diego State
University.
● Collaborated with the senior management team to integrate cross program activities and functions.
Education history
San Diego State University
bachelors | 2010 - 2014
University of California - Los Angeles
certification | 2019 - 2020
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