William Zhou: Founder in Monterey Park, CA

• Founded a social media agency to help brands with their social media strategy, particularly on Instagram • Managed paid Instagram campaigns – most successful client went from 600 Instagram followers to 1,500+ in one week - by repeating tactics, currently has 180k+ followers • Pivoted the business into a full-fledged digital marketing consultancy, concentrating heavily on user acquisition • Worked with 30+ brands to figure out key metrics, such as CAC and LTV across various marketing channels • Helped implement various free and paid user acquisition tactics, also testing various landing pages • Grew brands’ Instagram and Twitter accounts quickly, leading to an increase in targeted referral traffic – collectively have helped clients gain thousands of new followers a day • Presented data to help brands gain insights into their paid marketing campaigns (Facebook, Google display, remarketing), as well as their marketing communications (email and social media copy) • Ran highly converting Adwords search campaigns by creating dynamic ad copy and dynamic landing pages

• Founded a menswear brand and designed every piece • Grew the business from zero to 100+ orders a month in five months, with 500+ customers in 30+ countries worldwide in eight months • Used reddit to create initial fanbase and generated $1.5k+ in revenue in the first month with no marketing spend • Grew an average of 35% month-to-month in web traffic (sessions) • Managed, created, and optimized all social media content, growing Instagram, Twitter, and Tumblr accounts to over 28,000 combined followers with almost zero spend • Executed ‘viral’ giveaways – most recent produced 2,000+ legitimate emails for mailing list in ten days • A/B tested email opt-in boxes, capturing thousands of emails from otherwise lost visitors • A/B tested shopping cart abandonment emails, recovering hundreds of dollars/month • Segmented customers and automated cross selling campaigns through Mailchimp • Implemented and A/B tested paid acquisition for reddit (display), Facebook (display), and Google (search and display), followed up by generic and dynamic retargeting ads • Achieved a 4x ROI from VTCs and CTCs on web and Facebook retargeting ads • Collaborated with tastemakers in the niche – social media influencers, bloggers, etc

• Helped grow the business from $65MM (Oct 2011 – Sept 2012) to $90MM+ (Oct 2012 – Sept 2013) as the only new hire in the sales territory • Learned the ins and outs of an ultra-complex, technical knowledge driven industry with zero prior knowledge • Automated weekly reports, tailored for each sales rep, showing territory-specific competitive data • Pivoted data and built custom formulas to seek out competitive threats and growth opportunities • Led downward demand creation activities by segmenting and analyzing end-use customers • Delivered presentations in regional and national sales meetings in front of business leaders • Presented a 20-page digital marketing proposal to business leaders