Xandra Corpuz: in Costa Mesa, CA, CA

Contract role for Nihon Kohden America - Different Thinking for Better Healthcare – a leading medical device company for patient monitoring and neurology equipment. • Managed and coordinated all new marketing pieces of literature for Q3 new product release. This includes two 8-page product brochure, 2 product spec sheets, a product benefits card, and 2 configuration and quotation booklets. • Helped update and re-brand over 100 internal and external Sales and Marketing literature pieces across Patient Monitoring, Neurology and Clinical Departments. Consisting of communicating and aligning feedback from executives, product managers, designers, and internal quality check department. • Maintained website content updates and tracked monthly activity via Google Analytics. • Prepared literature materials for national trade shows and employee training events.

Reported directly to VP of Marketing for $280M messaging mobile app startup with 320M+ users. • Strategized and coordinated PR materials with external agencies, including SHIFT Communications and Fineman PR for three large campaigns: Music Pix, Tango Out, and Tango Shop. The launch of Tango Shop in the US market resulted in 28 pieces of coverage, 26 articles and 2 broadcasts. • Coordinated company campaign native ad materials, including: targeting, tracking links, and localization creatives. • Managed editorial content management system for Tango Shop, Tango’s mobile commerce platform, by managing editorial calendar and daily content from AliExpress and Walmart.com to curate hot products and seasonal catalogs. • Learned and put into effect app store optimization (ASO) practices to increase global downloads in iTunes App Store and Google Play. • Successfully coordinated translations of 15+ languages on eight creative campaigns. Collaborated with designers and videographers to complete m

Marketed for weather mobile app startup, #1 paid category app in iOS for more than a year. • Managed customer interaction and interfacing with in-house built support tool. • Created social media marketing content for Facebook and Twitter profiles. • Planned tradeshow events beginning to end, including travel arrangements and logistics – GMIC, Global Mobile Internet Conference 2013 in San Francisco, and Connected Car Expo Auto Show 2013 in Los Angeles.