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Yousif Hazboun: Digital Marketing Director in valencia, CA

Yousif Hazboun

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Digital Marketing Director
valencia | United States
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Moto & Powersports
Wake
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Summary
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Work experience
Image ICDC College

ICDC College

Digital Marketing Director | 06/2013 - Current

• Led team of 6 professionals. Restructured team roles and responsibilities to increase efficiency. • Developed new and effective marketing techniques through social media, email, PPC and SEO. • Worked with sales and led value proposition research. • Lead web marketing team to effectively test and innovate, execute and drive revenue growth. • Improved leads quality by eliminating PPC campaigns with a high CPA and low conversion rate. • Increased students’ population by 30% (YOY) and reduced the cost per student by 20% (YOY). • Re-structured PPC landing pages for better branding, consistency and performance. • Increased conversion rate (by 10%) for PPC landing pages by conducting A/B tests using Google experiment and Unbounce. • Responsibility for planning and budgetary control of all digital marketing. • Evaluating customer research, market conditions and competitor data.
Education history
Image csun

csun

BS | 2000 - 2004

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1501 Lincoln Blvd.#1014 Venice, CA. 90291