Yousif Hazboun: Digital Marketing Director in valencia, CA
Yousif Hazboun
Digital Marketing Director
valencia | United States
Skills
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Industries
Lifestyle
Moto & Powersports
Wake
Summary
Activity
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Work experience
ICDC College
Digital Marketing Director | 06/2013 - Current
• Led team of 6 professionals. Restructured team roles and responsibilities to increase efficiency.
• Developed new and effective marketing techniques through social media, email, PPC and SEO.
• Worked with sales and led value proposition research.
• Lead web marketing team to effectively test and innovate, execute and drive revenue growth.
• Improved leads quality by eliminating PPC campaigns with a high CPA and low conversion rate.
• Increased students’ population by 30% (YOY) and reduced the cost per student by 20% (YOY).
• Re-structured PPC landing pages for better branding, consistency and performance.
• Increased conversion rate (by 10%) for PPC landing pages by conducting A/B tests using Google experiment and Unbounce.
• Responsibility for planning and budgetary control of all digital marketing.
• Evaluating customer research, market conditions and competitor data.
Education history
csun
BS | 2000 - 2004
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