Zach Costelnock: in Denver, CO

-Manage the day to day local sales plan in off and on-premise accounts -Achieved 22% overall volume growth in Colorado in my first year, including 180% volume growth on-premise -Achieved 86% overall volume growth in New Mexico -Assisted in the launch of our newest flavor, Key Lime Rum Cream, which tripled our sales expectations in the first quarter -Coordinated and executed over 20 Blue Chair Bay Rum events throughout Colorado -Collaborate with Brand Managers at Breakthru Distributing in Colorado and Republic National Distributing in New Mexico to drive sales growth -Sample product at off and on-premise locations -Manage local Sales budgets for events, T&E, swag, and donated product Develop relationships with account owners and managers

-Responsible for the day to day local marketing plan execution leveraging brand assets, sponsorships, and local relationships -Collaborated with local distributor, sales team, and national account teams to deliver local market plan -Developed, planned, and executed over 60 ground-up local marketing events proprietary to Pabst Brewing Company -Managed and supported the top 50 PBR influencer accounts while developing critical relationships with bar owners and staff -Generated social media content for multiple social platforms through local PBR handles -Identified, delivered, and collaborated with key market influencers to push brand initiatives and content -Drove product sampling through traditional and non-traditional means -Delivered Denver as the #1 PBR market in sales for 2015 and 2016 -Successful 1st year launch of Project Pabst Denver – PBR’s own music festival -Managed local marketing budgets for the market including sponsorships, local events, POS, T&E, swag, and gratis

-Managed the day-to-day social activities on all platforms including Facebook, Twitter, Instagram, and Google+ -Created the Resort monthly editorial calendar for each social platform -Hosted social activities including social scavenger hunts and lift ticket giveaways -Raised engagement rate on Facebook by 54% in the first year -Ranked #2 post out of all Ski/Snowboard Resorts in the U.S. for Summer 2014 Facebook Posts -Ranked #6 post out of all Ski/Snowboard Resorts in the U.S. for Winter 2013/2014 Instagram Posts -Utilized Facebook Insights, Twitter and Google Analytics to provide engagement levels and follower insights to CEO/Owner -Managed nine part-time photographers and one full-time videographer to implement the content and strategy