Zach Farmer: Sales and Marketing Assistant in Archdale, NC

Acquired experience in modern market research methods including survey research and micro-targeting. Given opportunities to contribute to other areas of the broader business including business marketing, communications, digital engagement and public relations. Conduct research and marketing work in industries ranging from healthcare and banking to retail, entertainment and politics. Used SPSS Statistics software to analyze data in order to identify indicators that are results of market trends and consumer tendencies.

Conduct high-level, in depth market research on America’s largest companies to determine their faith-compatibility. Collaborated with FDG Director in order to write, and revise specific criteria. Research published on www.faithdrivenconsumer.com to an audience of over two hundred thousand “Faith Driven Consumers.” Work closely with senior leadership, in order to implement a traction plan and meet specific deadlines outlined in the plan.