Zoey Olbum: Digital Marketer (Contract-Based) in Mill Valley, CA

-Monitor performance sports industry and product practices, trends, consumer mindset and apply to drive online e-commerce, customer acquisition, and site traffic -Deploy marketing master plan to generate online and social media traffic and customer acquisition -Develop and design product, logo image, and brand resiliency

-Managed proposal lifecycle with expert team of marketers and transportation planners -Designed, produced, and copy edited marketing materials for client-facing products -Supervised comprehensive database of over 13,000 business solicitations (RFP, RFQ, and RFI) -Prepared firm analyses and reports that summarize, measure, and evaluate marketing strategy results

-Edited eight-10 articles per week in Associated Press format -Provided analytical, syntactical, and structural feedback to writers, and ameliorate grammatical the accuracy, comprehension, and brevity of the primarily the sports section of The Trail

-Guided explorational trips to and through backcountry wilderness, aided student and group growth, communicative skills, and teamwork - Taught peer to peer reliance, teamwork, growth, and communication

-Single-handedly drove usership and sales via social media management -Managed product lifecycle and independently created strategic advertising content

-Analyzed and managed image database through mass identification and organization -Developed database’s back-end functionality and improved delivery of accurate search engine results

- Strategic graphics production and content writing - Generate social media site traffic through strategically tailored content, search engine optimization (SEO) - Promote social advertising to engage community

-Composed weekly article in Associated Press format based upon research, interviews, community and sports events