Aaron Gomez: Digital Manager in Mission Viejo, CA
Aaron Gomez
Digital Manager
Mission Viejo | United States
Skills
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Interests
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Industries
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Summary
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Activity
Projects
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Work experience
FvS Media Inc
Independent Social Media Marketing Specialist | 07/2014 - Current
• Manage and edit social media accounts of multiple clients including various action sports, street wear brands and athletes.
• Athletes include: Danny Way, Chris Cole, PLG, Torey Pudwill, Elliot Sloan, Theotis Beasley, Nick Tucker, Alex Midler, Omar Salazar
• Liaison between athletes and brands including Verizon, GoPro, Monster Energy
• Coordinate and execute online contests/sweepstakes/giveaways on behalf of clients. Contact winners, mail prizes and collect email addresses to build on email lists for email marketing campaigns.
• Manage social media for events - Dew Tour, Street League,
• Create Facebook tabs/apps using 3rd party programs
Dakine
Digital Manager | 10/2021 - Current
• Manage all E-com acquisition & retention channels
? Oversee & hire agency for Paid social, Paid Search & Shopping
? Manage Email & SMS calendars based on GTM
• Segment audiences & optimize messaging based on audience interest & behavior
• Brief creative department on needs for site, triggers & campaigns
• Report to Director of Ecom on business health for all channels
? Create proposals for new programs
Soul Surf School
lead surf instructor | 06/2009 - Current
• Teach surf lessons (children/adults) - ocean safety, surf etiquette
• Coach after school middle/high school surf teams. Drive to and from school - camp.
Pelagic Gear
Digital Marketing & E-commerce Manager | 12/2019 - 10/2021
• Manage ecommerce web store / blog maintenance + tournament site
• Manage Amazon Store + Paid Ads
• Oversee Paid Channels - Social + Search + Maintain relationships with agencies
• Create Affiliate & Influencer programs
• Manage weekly email campaigns + email flows/triggers + segmentation
• Build and maintain Rewards program
Opkix
Digital Manager / Partnerships manager | 09/2017 - 12/2019
• Build Shopify site, integrations with 3PL
• Maintain Amazon Store & Amazon paid ads
• Email creation, automations
• Build social decks, manage social media accounts, maintain community engagement
• Brand ambassador relations, acquisition
• Bridge partnerships and execute on contractual agreements
• Content distribution
Fxck Cancer / FC Cancer Foundation
Social Media Strategist | 12/2018 - 10/2019
• Outline social media campaigns
• Schedule social media posts
• Review / Report analytics to better serve audience
• Deliver social paid ads
DVS Shoe Company
Digital Manager & Sports team manager | 09/2015 - 10/2019
• Manage ecommerce web store / blog maintenance
• Manage social media (paid & organic) - DVS Shoes, DVS Skateboarding
• Create / execute digital marketing plans per season
• Team management - plan & execute team trips (surf, skate, snow), keep up with team promo budget, create content, athlete contracts
• Maintain company vehicles - Mini van, sprinter van & 38' RV.
COR Surf
Independent Marketing Consultant | 12/2014 - 12/2018
• Plan and execute affiliate ad program utilizing industry-related websites
• Cultivate new media relations
• Write press releases for new products
• Copywriting
Billabong Second Reef
Assistant Manager + Marketing Intern | 08/2009 - 07/2014
• Maintain daily operations of retail store - including inventory processing/maintenance, merchandising and sales reporting.
• Coordinate special store events
• Manage employee scheduling
• Coordinating surf contests - signing up, coordinating participants + city permit outreach
Master Plan PR
PR Intern | 08/2013 - 12/2013
• Write sample print/online ads + write sample press releases for clients
• Create social media plan for clients/post on their behalf
• Assist PR manager with daily tasks
Flip Skateboards/Gold Cup Skateboards
Marketing Coordinator | 03/2013 - 08/2013
• Create content/manage social media platforms: Facebook/Instagram/Twitter/Website.
• Assisted team manager with Pro/Am team when needed at events/contests (X-Games, US Open). Drive athletes to skate spots, coordinate with filmers on locations.
• Correspond with various media outlets, write press releases for new products
• Maintain email lists, create and execute email marketing campaigns
• Aid with initial launch of Gold Cup Skateboard brand with Lance Mountain. Production/sample inventory management. Photo shoots/Ad creation. Coordinate with media for product reviews.
Sole Technology Inc
PR Intern | 08/2012 - 12/2012
• Copywriting - product + events + team
• Scan and organize print and online ads + create monthly reports
• Organize sample product (shoes/apparel) + send to media outlets for reviews
Education history
Saddleback College
Connections
Companies (0)
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