Aaron Hurst: COPYWRITER & CONTENT MANAGER in Solana Beach, CA

• Identify brand DNA, distill brand promise, document content strategy & framework, create brand guidelines • Create content experiences for all targeted audiences & consideration stages: "see, think, do, evangelize" • Deliver omni-channel content strategy & supporting copy for product descriptions, catalog, web & email • Define workflows & content guidelines to ensure consistency in brand voice from season to season • Collaborate cross-functionally with design, sales, creative & marketing to craft compelling product stories • Ideate, storyboard, scout & produce seasonal photo & video shoots to support go-to market strategy

• Audit existing brand & digital strategy to identify unmet opportunities for outreach & awareness • Develop creative concepts for brand & campaign direction to attract & connect with target audience • Write & edit content: creative briefs, blog & social posts, site & landing pages, emails, print collateral • Assemble, educate & manage teams of designers & writers to build & deliver brand campaigns • Develop & publish on-going content calendars designed to connect with brands' target audiences • Optimize websites to fix crawl errors, improve keyword strategy & increase performance in search results CORE LIBRE DESIGN PROJECTS RAEN: Product Segmentation, Website Redesign, SEO, 2015 Campaign Direction • Re-optimize site to improve SERP performance & better connect with target audiences • Develop creative & digital direction for 2015 campaigns to open brand up to more diverse audience Tea of a Kind: R&D, Rebrand, Product Design, Campaign Direction • Rebrand & redesign product to address new trends & consumers in the ready-to-drink tea category • Communicate specific benefits of product at retail through engaging displays & on-shelf presence • Assemble & train team of writers to support content marketing strategy for 2015 campaigns British Customs: Brand DNA, Online Editing & Copy, Campaign Direction • Redefine brand DNA to identify & engage new consumers within their category of interest • Develop creative & digital content campaigns to better segment & target diverse consumer-base