Aaron Levine: Senior Product Marketing Manager - Home Audio in San Diego, CA

• Created and led overall US market strategy • Collaborate with Tokyo product planning for features and product lines • Designed and executed product marketing strategy across all consumer touch points • Created product marketing strategy and led cross functional marketing teams to support products from launch to end of life • Created and managed retail promotions across National, Regional and Club retailers • Guided product planning in key feature development • P&L management • Manage inventory levels and forecasting • Analyzed market and program data • Work with sales and business planning, setting monthly goals and product promotions • Negotiate and set fiscal budget, price and volume for US market for category • Category spokesperson

New Business, Head Mount Display (Personal 3D Viewer), Network Multi-room • Created overall US market strategy • Led cross functional marketing team in new category launch for Personal 3D Viewer and Network Multi-room products • Introduced world’s first high-definition wearable display • Guided Tokyo product planning on UI direction for HomeShare products • Led US development of iOS and Android app to control HomeShare products • Collaborate with Tokyo product planning for features and product lines • Designed and executed product market strategy, messaging and retail presentation

AV Receivers, Network Multi-room, Speakers, Home Theater Systems, Legacy Components, Speakers • Created overall US market strategy • Provided direction on features, user interface (UI), out-of-box experience and packaging • Collaborate with Tokyo product planning for features and product lines • Design and executed product market strategy across all touchpoints • Led cross functional marketing team to support products from launch to end of life • Created and managed retail promotions across National, Regional and Club retailers • P&L management • Manage inventory levels • Analyzed market and program data • Work with sales and business planning, setting monthly goals and product promotions • Negotiate and set fiscal budget, price and volume for US market for category • Category spokesperson

• Designed and implemented retail market strategy for all Sony Home Audio products • Developed retail merchandising and POP with retailers and retail team • Interfaced with Best Buy, Circuit City, Sears, Wal-mart and Costco merchandising teams for placement and execution • Collaborated with multiple product categories to create multi-product retail display

• Responsible for all public relations strategy and activities for Home Audio and Home Video product categories which include; A/V receivers, home theater systems, packaged systems, DVD players and recorders, Blu-ray Disc, and custom installation products • Led product PR activities and strategy in victory of Blu-ray format • Launched Sony’s first Blu-ray disc player for consumers • Manage budget and reporting • Responsible for all media relations activity • Management of Public Relations Agency • Facilitated product reviews

• Responsible for all public relations strategy and activities for Home Electronics, Industrial Display, Business Solutions, and PRO DJ Divisions • Creation of public relations plan/strategy for fiscal year • Draft press releases • Responsible for all media activity for over 70 product SKU’s • Management of PR agencies • Manage product reviews • Wrote presentations • Work with industry trade press for each category • Manage sports related sponsorships for IRL, PGA, NCAA Football Bowl Games • Design product launch strategies