Aaron Lovato: Media Planner / Media Buyer in Broomfield, CO

Marketing ? Email Marketing ? Assisting Media Directors in all manners of media responsibility - ? Programmatic research, report generation, media order generation, media Advertising insertion orders and post-analysis. ? Search Engine Marketing ? Responsible for being the primary buyer for all digital and social ? Search Engine campaigns for the entire media department. Optimization ? Retargeting ? Involved in all strategic media planning and placement for ? Pre-Roll Advertising assigned roster, which include Burger King, Attorney General's ? Instagram Advertising ? Tag Management Office, Macy's and Humana. ? Google Analytics ? Managed all media invoicing for assigned clients and media ? Website Development/ Designs and Redesigns department. ? HTML

EXPERIENCED IN ? Work closely with digital media planners, partners, ad operations, ? Google DoubleClick for Publishers and analytics team to execute and optimize campaigns. ? Facebook Business ? Input placements into DoubleClick Planning for social media and Manager ? The Trade Desk programmatic display campaigns. ? Google AdWords ? Analyze digital media results, using both Excel pivot tables and ? Google Tag Manager ? Google DoubleClick Tableau, to generate campaign reporting. Campaign Manager ? Ensighten ? DSPs / DMPs

Marketplace ? Tableau SEPTEMBER 2017 - JULY 2018 ? JIRA ? Develop strategies to achieve the given targets and acquire new business in the assigned territories. ? Develop new plans for promotion and advertising of clients' brand in print, web formats and mobile web app. ? Personally sold and managed largest advertiser account in newly created magazine.

Increased portfolio of accounts from $100k per month to $170k per month in six months. ? Planned, purchased and monitored and/or refined direct response media buys daily to client's cost per lead, cost per acquisition, call, and/or sale goals and income ratios if applicable. ? Successfully manage, retain and report on 34 high touch accounts, running multi-channel advertising campaigns across multiple ad serving platforms including banner display, search, MOST RECENT ACHIEVEMENTS social, programmatic, pre-roll and retargeting. Increased Client Social Media Budget ? Collaborated with other account specialists to prepare and deliver by 57%: Reported, optimized and monthly programmatic account performance updates and grew social lead generation quarterly business reviews. advertising budget from $200K per year to $315K in one year for ? Goaled on managing and retaining 80% of $175K monthly company's largest real estate recurring revenue month over month. account. ? Developed and trained account specialists on new account Managed Entire Local Marketing for onboarding and internal programmatic buying process for Largest Hearing Aid Client: department. Developed regional and local marketing plans each quarter as well as a comprehensive Local Store

opening plans. ? Promoted into role after being named top producer as an account manager (over $100,000 revenue generated) for the newly launched digital direct advertising program, which included implementing and selling banner display programmatic advertising, retargeting and paid social marketing to senior mall marketing managers and regional mall marketing mall managers across the country. ? Assisting in the day to day relationship building with integrated demand partners, programmatic buyers and display partners, working closely alongside the manager of programming to assist in the implementation of site, search and contextual retargeting campaigns. ? Monitor, review and track and troubleshoot company paid media calendar to ensure online social advertising campaign goals and specific client KPIs are being met or exceeded.