Abbie Hughes: Digital Marketing Manager in GRAND JUNCTION, CO

Content Creation/Management Strategic lead for DTC Salesforce websites for Rockyboots.com, Georgiaboot.com and PPC advertising Durangoboots.com Display advertising Managed 400+ style setups and new product launch campaigns Strategic Planning Analyze KPI's to provide forecasts and budget plans Audience Segmentation Oversee all Paid and Organic Social, Display, PPC, Email and SMS campaign strategies A/B Testing Managed internal teams and agency partnerships to drive successful campaigns Agency Management Identify market trends and customer needs to create highly-targeted marketing campaigns Frequently updated HTML in a CMS