Tyler Sims: Public Relations Associate in Bend, Oregon

Currently represent high-profile clients, including Arc'teryx, Craft Sportswear, Opinel, and Oyster Cooler, delivering targeted PR strategies to elevate brand visibility and reputation. Craft impactful press releases, pitches, and media materials that drive awareness and engagement around product launches and campaigns. Plan and execute immersive brand media experiences that forge meaningful relationships and inspire compelling storytelling. Track media coverage and analyze key PR metrics to highlight brand achievements, while continuously identifying trend-based opportunities to position brands at the forefront of culture and industry.

Served as executive assistant to C-level leaders at Tithe.ly, a Fintech app, managing complex schedules, administrative functions, and travel logistics. Supported the marketing team in executing strategic partnerships and advancing brand initiatives. Collaborated closely with the Director of Finance to enhance corporate compliance processes and implement company-wide spending policies. Partnered with the Director of People Operations to develop comprehensive company policies and drive recruitment efforts. Organized and facilitated impactful department and company-wide retreats, fostering team cohesion and alignment across the organization.

As an in-house publicist for the Empire State Building, I drove high-impact media coverage for the Empire State Building through strategic PR initiatives that elevated brand visibility. Managed the Empire State Building Tower Lighting Program, working with numerous organizations that applied to have the iconic tower lit in their chosen colors to represent and raise awareness for their causes. Coordinated exclusive on-site media visits and filming opportunities to maximize exposure. Orchestrated high-profile press events that strengthened brand awareness and engagement. Regularly tracked media presence and produced comprehensive monthly and event-specific coverage reports. Managed licensing agreements for the trademarked Empire State Building image, enhancing brand integrity. Proactively monitored business and cultural trends to identify sponsorships and event opportunities aligned with the brand's iconic status.