Abigail Smith: Freelance Fashion Designer in Huntington Beach, CA

• Research and identify marketplace trends, conceptualize ideas and design collections for various brands and categories • Work with brands and sales teams to create a detailed line plan & calendar with key assortments and costing for target customers.

• Private label juniors swimwear designer for Xhilaration by Target • Research & forecast trends/color for each season • Created flat sketches, CADs & line sheets generating more than 90 flat sketches per season/ 5-6 seasons per year • Attend appointments with art studios, purchase artwork for textile prints & graphics • Work with the senior art director to rework prints for swimwear • Communicate with team to source new fabrications and trims, as well as passing comments and approvals • Tech pack creation • Attend & assist in fittings - analyze fit and correct fit issues with patternmaker • Presented sewn samples to sales, merchandising and design teams at Target

• Designed swimwear, cover ups and men's board shorts for multiple accounts including Macy's, Dillard's and William Rast • Research & forecast trends/color for each season • Created flat sketches, CADs & line sheets for each brand • Attend appointments with art studios, purchase artwork for textile prints & graphics • Work with the art department to rework prints for swimwear • Communicate with team to source new fabrications and trims, as well as passing comments and approvals • Tech pack creation • Attend & assist in fittings - analyze fit and correct fit issues with patternmaker • Presented sewn samples to sales, merchandising buying teams at major department stores and market weeks

• Senior swimwear and cover up designer for the juniors private label brand HeartSoul. • I worked directly with the licensee on launching a new swimwear line that compliments their junior's sportswear. • Established color stories, themes, fabrications, and styling. • Responsible for all presentation CADs, tech packs and communications with the factories. • Creating brand recognition and look book by way of photo shoots. Designed multiple looks at various locations thru creative styling as well as trade show booth design and accents.

• Provided creative direction, trend concept boards, color palettes, print selection and silhouette design for Xhilaration by Target. • I worked directly with Target's team of buyers and designers showcasing full presentations on a monthly basis.

• Designed high end swimwear and cover ups for the contemporary market.

• Designed a juniors swimwear presentation for Walmart

• Implemented creative direction and seasonal themes for juniors swim division, cover ups, bags and sandals • Managed a team of graphic artist and a patternmaker • Prepared all flat sketches, technical packages and oversaw designs from fit through production • Increased company earnings by designing private label, girls 7-14 swim lines for Target and junior dresses for Charlotte Russe.

• Designed innovative silhouettes for each season consistent with the Op brand identity • Established seasonal design direction including mood, key inspiration, color palettes, print, pattern, and graphic direction from market research • Prepared technical packages and b.o.m's for patternmaker and production team • Supervision of in house sample production from start to finish having expertise in fit • Presented lines to top retailers Macy's, Victoria's Secret and Diane's Swimwear.

• Assisted in all aspects of juniors and kids design, sampling and production development for Ralph Lauren & Ocean Pacific

• Prepared and styled wardrobe for film, video, commercials and print ads for clients including Seventeen Magazine, Samsung and Dwayne Johnson