Adam Rosinsky: Accessory Product Manager and New Product Introduction in Long Beach

Responsible for leading an award-winning, multifunctional new product introduction team developing new products, optimizing product launches, go-to-market strategies, and marketing innovations. • Achieved over $550 Million in sales in new product launches, including a significant $50 million boost from a strategic partnership with Walmart. • Developed and maintained critical partnerships with prominent retailers, including Big 5, Costco, Sam's Club, Cabela's, Bass Pro Shops, Dick's Sporting Goods, and others in the sporting goods industry. • Developed and launched new innovative products for renowned brands such as Body Glove, Jet Pilot, Jimmy Styks, BZ, Morey Boogie, Churchill Fins, Yamaha Watercraft Accessories, and Yamaha Seascooters. • Identified and built new product categories such as Paddle Pals Learn to Swim Line, Wake Surfboard for Jet Pilot, and Yamaha Seascooters, resulting in $135 million in additional sales. • Led the rationalization of existing SKUs and focused on higher profit margins. • Managed teams to sell excess inventory, freeing up over $2.5 million in working capital. • Reorganized the development team to streamline the stage gate process, resulting in faster product development cycles and reduced waste in the R&D budgets. • Initiated creative and effective marketing strategies to work within tight budgets and maximize impact. • Organized and attended the company's representation at Surf Expo and Outdoor Retailer trade shows. Skills: Team Leadership · Art Direction · Brand Development

Responsible for designing and executing graphic designs for brands such as Body Glove, Disney, Maui & Sons, and Ocean Pacific. • Developed a new product segment of Body Glove Pet products and successfully helped obtain $2.5 million in new business with Petco and PetSmart. • Supervised cost-cutting of location photoshoots for sales and packaging materials while maintaining brand quality and consistency. • Assisted in obtaining new business from prominent retailers Costco, Sam's Club, BJ's, Sports Authority, Sport Chalet, Dicks Sporting Goods, Target, and Walmart. • Collaborated closely with cross-functional teams to ensure design requirements and timelines. • Developed and implemented innovative shoppable pallets for club stores, helping to drive new sales growth. • Designed packaging, sales brochures, magazine ads, catalogs, and marketing collateral to align with market trends and regulations. Skills: Team Leadership · Art Direction · Brand Development

Collaborated closely with the marketing and sales departments to ensure seamless coordination for graphic design and photography projects to enhance brand consistency and messaging. • Developed creative packaging concepts, supervised photoshoots, created detailed mockups, and ensured the final packaging designs were visually appealing and on-brand. • Supervised location photoshoots, ensuring they met the artistic and technical standards in post-production to achieve the desired visual impact. • Negotiated sourcing with external suppliers for printing production to meet project deadlines and maintain cost efficiency while upholding quality standards. Skills: Team Leadership · Art Direction · Brand Development

Responsible for overseeing operations from pre-press to finished goods for custom apparel production. • Streamlined daily workflows within the manufacturing process and coordinated timelines to meet client demand while maintaining high product quality. • Collaborated closely with graphic artists and designers, implementing innovative printing technologies to enhance custom apparel's aesthetic appeal and market competitiveness. • Improved quality assurance measures, inspections, issue resolution, and proactive prevention of errors and defects, resulting in increased profitability. • Sourced and engaged external raw materials suppliers, reducing the overall production cost. Skills: Product Development · Team Leadership · Project Management · Marketing Strategy · Studio Lighting · Brand Development · Digital Marketing · Video Production · Video Editing