Aimee Mercer: Director of Sales in Thousand Oaks, CA
Aimee Mercer
Director of Sales
Thousand Oaks | United States
Skills
- General
- Sales
- Account Management
Interests
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Industries
Lifestyle
Outdoor
Surf
Summary
Activity
Projects
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Work experience
Barefoot Dreams
Director of Sales | 01/2021 - Current
* Quickly created and executed nimble sales strategies during a global pandemic to help this $165 million brand - which consistently appears on Oprah's annual Favorite Things list - overcome supply chain issues, labor shortages and customer service challenges.
* Consistently exceed ambitious annual sales goals by opening new business while protecting tier-one accounts.
* Opened 12 new major and premium accounts including Revolve, Shopbop, FAO Schwartz, Disney Parks and Resorts, and Evereve in a challenging economic climate.
* Opened off-price accounts including Saks OFF 5TH, Bloomingdale's Outlet, HomeGoods, Zulily and Otrium while growing Nordstrom Rack with a strategy that included an SMU program.
* Opened 200+ new specialty accounts and improved the priority and processes for servicing specialty.
* Negotiate all new and existing license contracts, minimum guarantees, distribution, and add properties.
* Developed streamlined processes for reporting financials to include accurate forecasting, inventory turn and prep sheets.
* Reduced chargebacks and domestic labor expenses by identifying, negotiating and getting buy-in from all major accounts for a global hang-tag program which reduced the need to reticket units based on individual account specifications.
* Instantly increased sales by 40% by launching outlet on brand website.
* Curate products for all promotions, launches, DTC website, events and brand partnerships with tailored assortments that inspire and maximize orders.
* Served as interim merchandiser and partnered with design to identify assortment, SKU count, costing per season for all channels - including QVC - for seven months.
* Monitor and analyze metrics that track all stages of the sales journey in real-time to adjust strategies and tactics as needed to maximize revenue while protecting brand reputation.
Delta Galil
Sales Manager Splendid | 01/2014 - 12/2019
* Generated half of the overall wholesale volume-and carried the best margin by regaining lost market share across multiple distribution channels.
* Developed Nordstrom exclusive product for Holiday 2015 resulting in highest-performing item corporate-wide.
* Increased account base to 140+ while navigating ownership change from VF Corporation to Delta Galil, a new software integration and warehouse relocation.
* Accurately forecasted monthly, quarterly and annual sales, managed budgets for the West Coast wholesale division.
* Produced exclusive product for Nordstrom Anniversary-their largest event and best barometer for vendor performance-achieving 85% sell-through in 3 days.
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West Coast Sales Manager Signal Brands | 01/2013 - 12/2014
* Launched three consumer brands-Splendid, Trina Turk and Ella Moss-with product licensee.
* Increased sales by $1 million through strong relationships with Bloomingdale's and Nordstrom.
* Created a new revenue stream for each brand with a compelling, volume-driven, on-brand assortment.
BB Dakota
Sales Manager Major Accounts | 01/2012 - 12/2012
* Increased sales of all West Coast major, full-price and off-price accounts including private label.
* Established Nordstrom as a new national account resulting in a multi-million sales increase for BB Dakota.
* Created a new $1 million private-label denim account with BEBE.
BCBG
Senior Account Executive | 01/2006 - 12/2010
* Led the Nordstrom account-BCBG's most profitable-resulting in the highest gross-margin partnership for both brands.
* Grew wholesale account from 71 to 113 doors in 2007.
* Increased annual sales more than 268% in two years, from $9.5 million in 2006 to $35 million in 2008.
* Achieved highest sell-through compared to both wholesale and BCBG retail stores.
* Hired and mentored sales and support people.
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Account Representative Movado | 01/2003 - 12/2006
* Increased annual sales from $14.5 million in 2004 to $15.8 million in 2005 by supporting 530+ accounts in Southern Florida.
* Nurtured relationship with Kay Jewelers to become a top vendor, increasing sales by $1 million in 2005.
* Presented quarterly brand seminars for 600+ national account salespeople to build the brand.
* Onboarded and trained new regional account representatives.
* Negotiated prominent placement of product and coordinated in-store promotional events.
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Accessories Buyer Henri Bendel | 01/1998 - 12/2000
* Curated jewelry, handbags, cashmere, and small leather goods for this iconic Fifth Avenue store.
* Consistently exceeded goals for sales and profitability, achieving the highest gross margin company-wide through vendor negotiations, mark-up, vendor support and co-op advertising.
* Collaborated with Italian factories to design and produce private-label handbags and small leather goods, which had 100% sell-through and multiple reorders.
* Sourced new vendors throughout Europe and negotiated exclusive product launches with select vendors.
* Partnered with marketing to produce catalogs and direct mail pieces and wrote all product copy.
Education history
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