AJ Sherer: Field marketing rep in denver, CO

We are responsible for amplifying the exposure that our brands receive at the store level. Regularly visit targeting accounts in my territory with the objective of increasing sell-through at the focus accounts. We train shop employees about our brand, products, campaigns, and merchandising standards. We are responsible for implementing visual merchandising, maintain brand standards, and effectively communicate results and issues to Sales and Marketing leaders. We develop relationships with shop employees and use tactics to increase the passion for and understanding of our products. We create and execute local-market activities to attract consumers and drive traffic to their focus accounts. Lastly, we support the local sales team by creating unique and authentic brand experiences to help sell-in and sell through of our product.

Create a lasting impression among consumers and improving product sales by creating and hosting events, as well as by being present at local retail and industry events. Demo Tour Lead - Provide riders the opportunity to try the latest Burton gear while teaching them about new board, boot, binding, helmet and goggle technology. Trade show experience includes SIA. Burton/Forum regional team rider. Cinematographer - Organize, film and edit monthly films for the regional team. Edits have been featured on established snowboard websites such as Transworld Snowboarding, Snowboard Magazine, Snowboarder Magazine and Snowboard Colorado. Social Media Developer - Create professional video and photo content for the Burton Colorado Facebook, Twitter and Instagram.