Alan Marcus: Managing Director in New Rochelle

NY • Charged with continued growth and expansion of the NYC office of SHIFT Communications focusing on client satisfaction, employee growth, new business development and P&L management.

Lead diverse communications initiatives for Capital One credit cards, Monster.com, Pitney Bowes and Reckitt Benckiser (Durex, Finish, and Resolve). • Doubled revenues in less than two years for Monster.com; served as global client lead. • Conceived and implemented the "Novellis", a company-wide internal awards program • Led L&D trainings for topics including creative brainstorming and effective award-writing

• Managed public relations and CSR programs for Volkswagen and Milton Hershey School. • Generated targeted, lifestyle-focused media coverage for Volkswagen vehicles among media and bloggers that garnered greater consumer media SOV and helped drive dealer traffic.

Developed strategic PR and sports marketing campaigns for Dr Pepper Snapple Group and Cadbury North America. • Managed all consumer PR activation, including plan and budget development, national and local media outreach and integrated program development for beverage and confectionary brands. • Provided counsel to senior Cadbury marketing executives in the U.S. and Canada on brand and corporate PR, competitive issues management and crisis communications.

Developed strategic communications programs for leading food and beverage, CPG and retail brands including Hasbro/Nerf, Godiva, Pepperidge Farm Goldfish, Chiquita and JC Penney. • Directed all aspects of day-to-day programming, including planning and budgeting, press material development, event marketing/retail promotions, crisis/issues management and media outreach.

promoted to Vice President, Public Relations & Special Events • Created integrated public relations campaigns and in-store promotions that drove awareness and generated sales for exclusive merchandise and product launches with leading toy manufacturers. • Lead PR and special events efforts for the openings of flagship stores in Los Angeles, Boston and Atlanta, each of which garnered significant media coverage, drove store traffic and increased sales. • Developed national and regional public relations programs that supported strategic product and branding initiatives for 40+ retail locations, catalog operations and e-commerce.

promoted to Account Supervisor • Planned and executed strategic marketing communications programs for Ericsson Mobile Phones. • Positioned Ericsson as the market leader in digital mobile phone technology through award-winning product launches and global brand campaigns. • Helped increase brand awareness for Ericsson by 8% between 1996 and 1998.

promoted to Associate • Executed results-driven consumer and trade publicity campaigns for Sears and DuPont flooring.