Alan Mendenhall: Manager, Brand Marketing & Ecommerce Planning in Moorpark, CA

Responsible for the marketing and promotional strategy of Musician’s Friend, an ecommerce brand extension of Guitar Center, Inc. • Develop digital marketing initiatives with objective to strengthen brand equity, grow loyalty program member acquisition and retention, optimize customer engagement on website, and increase product demand sales • Ideate and write monthly marketing briefs to drive holistic strategy for the brand across ecommerce and contact center channels • Monitor campaigns daily for optimization opportunities, create reporting analyses for actionable insights; deliver to executive level • Shape brand and promotional messaging to ensure consistency across every customer touchpoint • Build upon content strategy, CRM initiatives, social media calendar, cooperative advertising plans, and catalog planning • Work cohesively with creative, social media, email marketing, paid media,

Oversaw online media strategy, planning, buying, and execution for Neo@Ogilvy, West • Acted as the day-to-day paid social media, display, video, SEM and OOH marketing expert for digital arm of Ogilvy & Mather, NA • Created integrated marketing plans to help clients achieve fiscal year marketing goals – both branding and direct response • Planned and managed all elements of media strategy, purchasing, delivery, optimizations, and reporting • Wrote white papers and presentations on media performances and new technology trends • Mentored Digital Media Planner, Assistant Digital Media Planners, and Intern • Brands managed: Qualcomm Technologies, Inc., DuPont, Sage North America, Live Nation Entertainment, AJ+

Planned digital media campaigns for UGG Australia, Mercury Insurance Group, and City National Bank • Managed numerous marketing campaigns with large seven-figure digital budgets; encompassing display, mobile, video, social; SEM • Created and delivered digital RFPs, media plans, POVs, strategy decks, and post-campaign analyses • Oversaw Assistant Media Planner and Media Coordinator to provide training and assistance of job duties

Managed the digital media marketing initiatives of KSL Media, Inc. • Developed and oversaw online marketing campaigns for KSL Media’s client base: UGG Australia, Toshiba, PetSmart; Mercury Insurance • Pioneered the negotiation, purchasing, analysis and optimization of digital media campaigns • Spearheaded the development of digital campaign reporting and analysis trends to create opportunities for campaign optimizations • Conducted media research to ensure most up-to-date technology offerings were presented to clients

Assisted numerous account teams with the preparation, development, execution, and analysis of online marketing campaigns

Inventory Buying Assistant of the Team Sales Division @ Corporate HQ