Alan Porter: in Sarasota, FL
Alan Porter
Sarasota | United States
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JOANN FABRIC & CRAFT STORES
DISTRICT MANAGER | 01/2020 - 06/2020
21 stores - 900 employees - $80M in total sales
Promoted to take over a larger, higher-volume district after success in 2 prior markets (below). This district was struggling in every area prior to arrival - inventory levels were very low, standards were weak, customer satisfaction was poor, and there was very little teamwork, engagement, or accountability. Oversaw 21 stores (up to 50,000 square feet each), including the 2nd highest-volume location in the entire company in Brandon.
• Drove the district from 15th to 2nd in the entire company (49 districts) for sales performance
• Increased overall comp sales by 20% - improved from 5th to 2nd in the company for total volume
• Improved from 10th to 2nd in the company for profitability - increased controllable profit by 20%
• Improved from 49th to 21st in the company for overall customer satisfaction scores
• Increased total omni-channel sales by 80% in just 6 months - top 5 in the company
• Raised the customer conversion rate (60%), average sale (+18%) and units-per-transaction (+20%)
• Guided the district through the very challenging COVID crisis (+76% comp sales since March)
• Collaborated with the legal team and government officials to maintain "essential" status in all stores
• Created many new omni-channel processes and pandemic protocols that rolled out company-wide
• Oversaw 35 stores for the first 1-2 months - led the previous district until a new DM was in place
• Developed and promoted 1 new store manager and 2 assistant store managers internally
• Ranked in the top 3 company-wide (49 district managers) on the performance review
JOANN FABRIC & CRAFT STORES
DISTRICT MANAGER | 04/2016 - 02/2020
14 stores - 500 employees - $40M in total sales
Selected to take over another broken district after strong results in the Gulf Coast. This district was badly understaffed and underperforming prior to arrival - sales were among the lowest in the entire country, targets were not being hit, store conditions were poor, processes were broken, merchandising execution was weak, and half the store managers lacked effective training. Achieved considerable growth in every location.
• Lifted the district from 50th to 25th in the entire company (54 districts) for total sales volume
• Achieved the sales budget every year while many other districts (and many retailers) were in decline
• Ranked 1st in the entire company for Net Promoter Scores and "satisfaction with service" by 2019
• Ranked 1st in the company for customer conversion/acquisition by 2018
• Ranked 1st in the company for customer loyalty program signups by 2018
• Ranked 1st in the company on comprehensive operational audits by 2018 (top 3 every year)
• Led 26 stores for the first 6 months until a new district manager was in place for the Gulf Coast
• Built a strong talent bench - promoted 7 store managers and 5 assistant store managers internally
• Recruited and hired 5 new store managers and 3 assistant store managers externally
• Consistently scored 3.5 out of 5.0 on performance reviews (company average: 2.8)
JOANN FABRIC & CRAFT STORES
DISTRICT MANAGER | 09/2010 - 10/2016
14-17 stores - 400 employees - $38M in sales
Promoted to rebuild an understaffed, underperforming Gulf Coast district (GA, AL, FL, LA, and MS) that included a high-profile, high-volume store in Pensacola. Half the stores were running without a store leader prior to arrival, inventory levels were extremely low, recovery was non-existent, and compliance was poor.
• Drove the district to 2nd in the entire company (57 districts) for overall performance by 2015
• Improved the district's overall scorecard rank every year - improved from 20th in 2011 to 2nd in 2015
• Increased total district sales from $32M to $38M - improved from 54th to 35th for total volume
• Ranked 1st in the region (10 districts) for customer conversion/acquisition for 4 consecutive years
• Ranked 1st in the region for average mystery shop score for 3 consecutive years
• Ranked in the top 3 in the entire company for operational audit scores every year since 2012
• Opened 9 new stores, relocated 3, and remodeled 5 - met all project timelines and expectations
• Hand-picked to join a corporate project team tasked with improving efficiency and profitability
• Created a new price change process that rolled out company-wide and greatly improved productivity
• Recruited and hired 15-20 new store managers and 10-15 assistant store managers over the 6 years
• Developed and promoted 20 new store managers and 10 assistant store managers internally
• Consistently scored 3.0 to 3.5 on performance reviews (company average: 2.8)
JOANN FABRIC & CRAFT STORES
MULTI-UNIT STORE MANAGER / DISTRICT TRAINER | 03/2004 - 09/2010
3 stores in Fort Myers, South Fort Myers, and Naples - 150 employees
Led 3 stores simultaneously after being recruited to JOANN Fabric & Craft Stores by the regional VP - including a top-performing 55,000 square foot location in Fort Myers. Significantly improved all 3 stores.
• Drove the Fort Myers store to 2nd in the entire company (800 stores) for overall performance
• Awarded the company's prestigious "Chairman's Award" for operational excellence
• Trained and mentored dozens of other store managers in the district and the entire region
• Served as a district auditor - conducted comprehensive operational audits in other locations
Previously served as a district manager and VP of operations for Crafts & Stuff (2 years). Oversaw 14 stores in FL/GA (up to 25,000 square feet each). Improved every aspect of the business - reduced stock-on-hand from $1M to $400K, increased the average sale by 25%, improved ordering & inventory processes, lowered shrink, and negotiated leases that saved the company $300K. Led a team of 350, including 22 direct reports.
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