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Albert Recinos: Marketing Traffic Manager in Anaheim, CA

Albert Recinos

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Marketing Traffic Manager
Anaheim | United States
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Summary
Activity
Projects

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Work experience
Image Optum Rx/UnitedHealth Group

Optum Rx/UnitedHealth Group

Marketing Traffic Manager | 01/2015 - Current

Image Corinthian Colleges

Corinthian Colleges

Senior Account Executive | 09/2011 - 12/2014

- Primary liaison between corporate marketing department and campus and regional staff - Develop and execute multi-million dollar fiscal marketing budgets for 14 campuses - Analyze historical data, trends and individual market variances to complete a monthly forecast of spending, leads and starts in each advertising media to help with determining performance - Manage company-wide direct mail and telemarketing programs which includes creative development, results analysis and recommendations for future planning and overall goals - Collaborate with various teams to identify the approach, deliverables, schedule and tools to deliver projects within established constraints - Drive proper brand usage and enforce branding guidelines - Collaborate with advertising agencies to ensure targeted lead goals are met through daily evaluation of advertising buys, media and creative performance, as well as the special needs of individual campuses - Manage multiple vendors covering media channels including television, newsprint, direct mail and interactive media - Constantly evaluate media performance to make sure marketing expenditures are as efficient as possible to achieve optimum performance - Assist with new employee on-boarding and training - Member of internal task force focused on operational process improvement
Image Aspen Marketing Services

Aspen Marketing Services

Account Executive | 07/2009 - 08/2011

- Sold and managed targeted direct marketing promotions for auto dealerships in a multi-state territory, with the focus on maximizing front end sales and dealer loyalty - Prospected for new business via telephone, email, and in-person visits, with the goal of establishing strong relationships, while increasing profitability - Provided strategic thought leadership to clients to improve their success with marketing initiatives - Analyzed lead and sales reports to identify future marketing opportunities for clients - Researched and responded to all dealer inquiries related to promotion - Initiated documentation and tracking of promotions through legal and co-op review - Utilized Salesforce to manage and record all communication with clients - Continuously identified new direct marketing opportunities for clients
Image Grupo Gallegos

Grupo Gallegos

Asst. Account Executive | 01/2008 - 01/2009

- Collaborated with various departments to create national and regional advertising campaigns (print, TV, radio and OOH) for Comcast, Bally Total Fitness, and Harrah's Entertainment - Participated in strategic discussions and the review of work/plans to be presented to clients - Provided full project management support for all day-to-day activities for assigned accounts - Attended weekly client status meetings and updated weekly status reports - Reviewed and managed estimating and billing procedures - Participated in new business activities, providing a range of support services for senior account management, including research, presentation preparation, and competitive analysis
Image Aubrey and Associates

Aubrey and Associates

Asst. Account Executive | 01/2006 - 01/2008

- Maintained regular contact between the agency and specified client accounts - Met regularly with creative and production managers to coordinate agency efforts and timing of projects on behalf of assigned clients - Opened work orders and ensured organization, maintenance and accuracy of job jackets - Partnered with Senior team members to develop strategic marketing plans for clients - Proofread and edited copy and design
Image Univision Communications Inc.

Univision Communications Inc.

National Sales Coordinator | 01/2005 - 01/2006

- Placed and administered over $1M worth of national television orders quarterly - Managed all airtime scheduling problems (revisions, cancellations, preemptions makegoods, etc.) - Reviewed national advertising contracts to insure accuracy - Served as a liaison between advertising agencies and television stations - Supported three Account Executives with daily operations
Education history
Image San Diego State University-California State University

San Diego State University-California State University

Bachelor's Degree | 1998 - 2003

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1501 Lincoln Blvd.#1014 Venice, CA. 90291