Albert Recinos: Marketing Traffic Manager in Anaheim, CA
Albert Recinos
Marketing Traffic Manager
Anaheim | United States
Skills
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Interests
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Industries
Creative Agencies
Summary
Activity
Projects
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Work experience
Optum Rx/UnitedHealth Group
Marketing Traffic Manager | 01/2015 - Current
Corinthian Colleges
Senior Account Executive | 09/2011 - 12/2014
- Primary liaison between corporate marketing department and campus and regional staff
- Develop and execute multi-million dollar fiscal marketing budgets for 14 campuses
- Analyze historical data, trends and individual market variances to complete a monthly forecast of spending, leads and starts in each advertising media to help with determining performance
- Manage company-wide direct mail and telemarketing programs which includes creative development, results analysis and recommendations for future planning and overall goals
- Collaborate with various teams to identify the approach, deliverables, schedule and tools to deliver projects within established constraints
- Drive proper brand usage and enforce branding guidelines
- Collaborate with advertising agencies to ensure targeted lead goals are met through daily evaluation of advertising buys, media and creative performance, as well as the special needs of individual campuses
- Manage multiple vendors covering media channels including television, newsprint, direct mail and interactive media
- Constantly evaluate media performance to make sure marketing expenditures are as efficient as possible to achieve optimum performance
- Assist with new employee on-boarding and training
- Member of internal task force focused on operational process improvement
Aspen Marketing Services
Account Executive | 07/2009 - 08/2011
- Sold and managed targeted direct marketing promotions for auto dealerships in a multi-state territory, with the focus on maximizing front end sales and dealer loyalty
- Prospected for new business via telephone, email, and in-person visits, with the goal of establishing strong relationships, while increasing profitability
- Provided strategic thought leadership to clients to improve their success with marketing initiatives
- Analyzed lead and sales reports to identify future marketing opportunities for clients
- Researched and responded to all dealer inquiries related to promotion
- Initiated documentation and tracking of promotions through legal and co-op review
- Utilized Salesforce to manage and record all communication with clients
- Continuously identified new direct marketing opportunities for clients
Grupo Gallegos
Asst. Account Executive | 01/2008 - 01/2009
- Collaborated with various departments to create national and regional advertising campaigns (print, TV, radio and OOH) for Comcast, Bally Total Fitness, and Harrah's Entertainment
- Participated in strategic discussions and the review of work/plans to be presented to clients
- Provided full project management support for all day-to-day activities for assigned accounts
- Attended weekly client status meetings and updated weekly status reports
- Reviewed and managed estimating and billing procedures
- Participated in new business activities, providing a range of support services for senior account management, including research, presentation preparation, and competitive analysis
Aubrey and Associates
Asst. Account Executive | 01/2006 - 01/2008
- Maintained regular contact between the agency and specified client accounts
- Met regularly with creative and production managers to coordinate agency efforts and timing of projects on behalf of assigned clients
- Opened work orders and ensured organization, maintenance and accuracy of job jackets
- Partnered with Senior team members to develop strategic marketing plans for clients
- Proofread and edited copy and design
Univision Communications Inc.
National Sales Coordinator | 01/2005 - 01/2006
- Placed and administered over $1M worth of national television orders quarterly
- Managed all airtime scheduling problems (revisions, cancellations, preemptions makegoods, etc.)
- Reviewed national advertising contracts to insure accuracy
- Served as a liaison between advertising agencies and television stations
- Supported three Account Executives with daily operations
Education history
San Diego State University-California State University
Bachelor's Degree | 1998 - 2003
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