Albert Recinos: Marketing Traffic Manager in Anaheim, CA

- Primary liaison between corporate marketing department and campus and regional staff - Develop and execute multi-million dollar fiscal marketing budgets for 14 campuses - Analyze historical data, trends and individual market variances to complete a monthly forecast of spending, leads and starts in each advertising media to help with determining performance - Manage company-wide direct mail and telemarketing programs which includes creative development, results analysis and recommendations for future planning and overall goals - Collaborate with various teams to identify the approach, deliverables, schedule and tools to deliver projects within established constraints - Drive proper brand usage and enforce branding guidelines - Collaborate with advertising agencies to ensure targeted lead goals are met through daily evaluation of advertising buys, media and creative performance, as well as the special needs of individual campuses - Manage multiple vendors covering media channels including television, newsprint, direct mail and interactive media - Constantly evaluate media performance to make sure marketing expenditures are as efficient as possible to achieve optimum performance - Assist with new employee on-boarding and training - Member of internal task force focused on operational process improvement

- Sold and managed targeted direct marketing promotions for auto dealerships in a multi-state territory, with the focus on maximizing front end sales and dealer loyalty - Prospected for new business via telephone, email, and in-person visits, with the goal of establishing strong relationships, while increasing profitability - Provided strategic thought leadership to clients to improve their success with marketing initiatives - Analyzed lead and sales reports to identify future marketing opportunities for clients - Researched and responded to all dealer inquiries related to promotion - Initiated documentation and tracking of promotions through legal and co-op review - Utilized Salesforce to manage and record all communication with clients - Continuously identified new direct marketing opportunities for clients

- Collaborated with various departments to create national and regional advertising campaigns (print, TV, radio and OOH) for Comcast, Bally Total Fitness, and Harrah's Entertainment - Participated in strategic discussions and the review of work/plans to be presented to clients - Provided full project management support for all day-to-day activities for assigned accounts - Attended weekly client status meetings and updated weekly status reports - Reviewed and managed estimating and billing procedures - Participated in new business activities, providing a range of support services for senior account management, including research, presentation preparation, and competitive analysis

- Maintained regular contact between the agency and specified client accounts - Met regularly with creative and production managers to coordinate agency efforts and timing of projects on behalf of assigned clients - Opened work orders and ensured organization, maintenance and accuracy of job jackets - Partnered with Senior team members to develop strategic marketing plans for clients - Proofread and edited copy and design

- Placed and administered over $1M worth of national television orders quarterly - Managed all airtime scheduling problems (revisions, cancellations, preemptions makegoods, etc.) - Reviewed national advertising contracts to insure accuracy - Served as a liaison between advertising agencies and television stations - Supported three Account Executives with daily operations