Alex Wilson: Marketing Specialist & Team Manager in Seattle, Washington

• Designed brand focused campaigns resulting in increased guest visitation YOY • Paid Social – Campaign creative lead to 195% ROI on spend • Email Marketing – Increased domain score with strategic audience segmentation • Project Management – Managed campaign deadlines in Asana • Team Management - Ambassador program • Sprout - Social media schedule, content and collaborations • Budget Management • Press release, Internal communications and web copy written • Snow Reporting - Daily communications to general public on web

• Represent The Crystal Mountain brand by upholding brand standards when creating content. • Fostered relationships with guests, fellow ambassadors, and skiing/snowboarding community. • Posted social content that highlights the resort's terrain, community, amenities, events, and activities. • Edited and enhanced content to ensure it meets brand guidelines and resonates with target audience.

• Social media management/digital outreach • Increased hard goods sales by 20% • Recorded sales over $100,000 on ENDVR app • Checked and validated store inventory for over 7,000 items • Created and implemented successful growth management tools, allowing the business to accurately meet head count and sales inventory needs • Managed warranty life cycle for customers and store inventory • Coached and developed new employees on procedures and product knowledge • Key Holder • Open/Close Store

• Built lasting relationships with new and returning customers • Attended to customer needs and complaints appropriately

• General contracting, landscaping and foundation work