Brendan Michell: Digital Content and Merchandising Specialist in Bellingham, Washington

I successfully led the Klaviyo implementation project, achieving significant milestones in customer engagement and revenue generation. • Coordinated with stakeholders to ensure a smooth transition from Bluecore to Klaviyo, addressing key deadlines and processes. • Successfully transitioned over one millions subscribers while also optimizing customer segmentation for reduced churn and increased ingagement. • Updated existing email automations, including welcome, winback, and abandonment flows, resulting in improved conversion rates and overall customer lifetime value. • Implemented A/B testing strategies for email optimization, driving continuous performance improvements.