Alexandra Andersen: Account Executive in Costa Mesa, CA

• Develop and present product giveaway campaigns based on casino property clientele and needs to draw players into casino, increasing daily, weekly, monthly, and annual slot play time with proven ROI • Exceed sales goals through building client relationships, learning client needs, and meeting/exceeding those needs • Coordinate all aspects of client management and projects including sales, marketing, development, and production • Collaborate with President on developing new and effective incentive programs for casino clients • Successfully develop, create, and send Email blasts to 1,500+ prospects/clients with new and unique product • Prospect new clients via email blasts, cold calls, and promotional item mailings • Develop relationships with manufacturers to create exclusive partnerships • Handle all purchasing, production, and tracking of orders, managing strict production deadlines • Budget, coordinate, and fulfill monthly client recognition mailings • Collect and manage new client credit applications, including terms and credit limits • Source new product at annual trade shows • Developed self-implemented follow-up and tracking procedures for more efficient workflow

• Assisted 6 sales team members with sourcing, product presentations, order processing, and client interaction • Supervised and trained new casino division sales personnel on policies, procedures, vendor relations, etc. • Managed travel for six sales representatives as well as two C-Level executives, including expense reports • Responsible for trade show exhibit, set-up, design, theme, in-booth presentations, client interaction • Coordinated sales meetings, company outings, and annual holiday party • Created and implemented new programs to help sales team generate additional sales volume • Developed, created, and sent Email blasts to 600+ prospects/clients with new and unique product • Sourced new product and developed relationships with manufacturers to create exclusive partnerships • Handled all purchasing, production, and tracking of orders • Sourced and presented product based on clients requests • Budgeted, coordinated, and fulfilled monthly client recognition mailings • Collected and managed new client credit applications, including terms and credit limits

• Promoted to Account Executive and Director of Marketing for online division of company, BagWarehouse.com • Effectively managed BagWarehouse.com Web site, maintaining design, product, and pricing • Created and executed 2010, 2011, 2012 annual marketing budgets/plans, including e-blast, social media, Google AdWords campaigns, Trade shows, and Print and Web advertising • Tripled sales from 2009 to 2010 by proficiently managing and processing 15-30 orders per month and creating a successful marketing campaign to target new and existing clients • Grew sales by 100% from 2010 to 2011 by training and managing an employee to assist in daily activities, allowing myself to expand Marketing and Outside Sales programs • Responsible for trade show exhibit, set-up, design, theme, in-booth presentations, client interaction • Managed travel for myself, one sales representative, and one executive • Handled all purchasing, production, and tracking of orders • Generated invoices, and followed-up with clients ensure on-time payments (accounts receivable) • Oversaw accounts payable list and check runs to ensure on-time payments to vendors (accounts payable) • Budgeted, coordinated, and fulfilled monthly client recognition mailings • Accountable for proofing clients orders and managing strict production deadlines • Coordinated sales meetings, company outings, and annual holiday party

• Managed travel for two sales representatives as well as one c-level executive, including expense reports • Responsible for trade show exhibit, set-up, design, theme, in-booth presentations, client interaction • Coordinated sales meetings, company outings, and annual holiday party • Budgeted, coordinated, and fulfilled monthly client recognition mailings • Implemented effective accounting procedures for error checking, reducing losses • Created administrative and accounting procedural training program • Generated invoices, and followed-up with clients ensure on-time payments (accounts receivable) • Oversaw accounts payable list and check runs to ensure on-time payments to vendors (accounts payable) • Effectively processed orders for sales reps, submitting PO’s, proofing artwork, confirming shipments, etc. • Managed check runs and paid bills, accounts receivable, accounts payable • Worked extensively in QuickBooks

• Coordinated national and international real estate and resort development accounts • Managed scopes of work, media plans, production schedules, budgets and billing • Coordinated the development of Vision Books, Web sites, Positioning/Branding Statements, Photo shoots, Direct Mail, Advertising, Signage, Resort Materials, and more • Worked with Art Directors and Photographers to insure proper messaging to match branding • Wrote creative briefs, secured media space, and completed proofing for print, electronic, outdoor and Internet media as well as signage and collateral programs • Assisted with travel arrangements for account managers as well as one c-level executive • Reception duties including answering phones, filing, ordering supplies and preparing invoices