Alexandra Roberts: in San Francisco, CA

Account Supervisor: May 2019–June 2020 Senior Account Manager: Sept. 2017–May 2019 Account Manager: Aug. 2015–Sept. 2017 • Conceptualized and executed strategic, impactful and award-winning integrated brand experience campaigns, including consumer pop-ups, product launches, conferences, mobile tours and stunts, for a variety of clients spanning tech, retail, education and health; directed 65+ programs ranging in budget from $20k–$5M • Led client communication and project management from inception to execution, defining and managing client contracts and program scopes, schedules and budgets • Governed relationship with agency’s largest retainer client for four years running, leading a range of work including B2C & B2B experiential strategy, brand positioning, sales programs & presentations, asset creation and executive team summits • Drove strategy and creative ideation for programs and pitches for brands like Stitch Fix, Google, KinderCare, Sephora, Target, Airbnb, Netflix & HydraFacial, developing innovative 360 campaign proposals that blended big ideas with realistic execution • Guided cross-functional creative, production, fabrication, digital, influencer, PR, social and performance teams and external partners to drive seamless collaboration and delivery of omni-channel program initiatives that achieved brand objectives • Ensured programs delivered on key performance indicators and profitability goals, evaluating and analyzing success metrics post-program to inform future activations • Mentored and supervised three junior team members, delegating work, providing constructive feedback and facilitating opportunities for skill development and growth • Spearheaded agency’s social media presence, designing annual strategy, building editorial calendar and overseeing execution across all channels

• Established strategy for and produced all brand events & activations, including partnership marketing & cross-promotion, facilitation of PR & media buys, asset design and staff supervision • Concepted and managed in-store marketing programs and promotions, including buildout and design of branded assets, digital artwork and marketing collateral • Led PR & media strategy, outreach and activity, cultivated influencer programs, and drafted press releases • Pioneered digital & content strategy for website and social channels, including implementation of targeted digital ad campaigns on Facebook, YouTube, and Google Adwords, and ideation and production of social contests and editorial calendar

• Oversaw relationships with 50 accounting firms and universities, curating customized strategies for expansion into new firms, organizations, and universities • Delivered seminars and tailored presentations on the CPA Exam and professional development to accounting firm new hires and CPA students