Alfredo Loera: Freelance Graphic Designer in Baldwin Park, CA

-Conceptualized the visual identity of bands such as Tied Minds, designing debut album covers and creating band logos. -Designed promotional content including flyers, posters and digital assets for social media use as well as graphics for stickers and merchandise. -Developed brand personality, color palettes, and logos for companies. This is done by moving through a series of illustrations to compose the final product. -Revitalized Proquimercy’s company logo for their 30 year anniversary by utilizing a mixture of visual elements from their initial and current logo. -Collaborated with the Cal State University Long Beach Senior BFA program to design assets such as logos, flyers and social media content for the Photography exhibition.

-Analyzed tech packs for print production. -Became proficient in creation of tech packs to use for presentation and visual direction for print shop. -Assisted with color separation for artwork and prepped files to be ready for print on film to send to the print shop. -Assisted photoshoots and set up lights in the studio. -Edited photos for social media usage. -Printed shirts on manual and automatic screen printing presses. -Reclaimed and burned screens. -Used an embroidery machine on hats and fixed thread breaks. -Picked, packed and shipped fulfillment orders.