Alison Price: Director Global Brand Management, Michael Kors Jewelry in Los Angeles, CA

Develop and execute strategic global direction for Michael Kors Jewelry. Manage product development lifecycle encompassing creative design direction, retail price strategy, product mix and launch schedule. Conduct competitive analysis to support direction of product and target global distribution opportunities. Translate consumer/competitor intelligence into action, ensuring the proper branding and marketing drive incremental volume and elevate lifestyle brand experience. Analyze hindsight reports to improve business efficiencies. Provide inventory support to manage production commitments, material usage, and distribution. Direct staff of four, and work with cross functional team members on strategy execution across Product Development, Marketing, Sales and Distribution, and maintain key relationships with licensor contacts at Michael Kors Corporate.

Develop financial plans for America’s region to achieve targeted sales, margin, and turn goals. Analyze and understand product sales trends, drill down to identify problems and opportunities as well as make adjustments to maximize sales. Apply knowledge of key retail initiatives, identify the key store KPI’s and how to react to maximize sales. Drive merchandise themes to make dominant statements in seasonally relevant ways to drive traffic. Ability to choose, distort, and create stories around key product stories. Collaborate with product, planning, visual and retail team members.

Senior Manager for Michael Kors Jewelry Wholesale and Retail Business Channels. Strategic financial planning and comprehensive analytics to drive and support sales and margin growth at retail and wholesale levels. Demonstrates broad-based strengths and accomplishments in: Sales Analysis & Forecasting, Buying & Merchandising Strategies, Open to Buy, Business Analysis & Management, Demographic / Customer Analysis and Inventory Analysis & Planning.