Amanda Ramirez: Regional Field Marketing Manager in Spanaway, WA
Amanda Ramirez
Regional Field Marketing Manager
Spanaway | United States
Skills
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Interests
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Industries
Health & Fitness
Summary
Activity
Projects
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Work experience
Stryve Biltong
Regional Field Marketing Manager | 12/2018 - Current
• Manage 200+ accounts in mass, grocery and specialty channels
• Developed marketing and sales strategy for Pacific Northwest
• Hire and manage a team of 20+ Brand Ambassadors across the region
• Set up and execute local field marketing events representing Stryve
• Maintain relationships with account managers to increase sales
• Draft and negotiate contracts for events and trade shows
BioNutritional Research Group
Area Sales Manager | 01/2018 - 11/2018
• Manage 100+ accounts in grocery, mass, and specialty channels
• Effectively coordinated training plans for new employees in their regions
• Develop sales and marketing strategies to increase sales in territory
• Build and maintain rapport with account managers to further brand growth
• Identify new account opportunities and upsell current accounts on new products
Quest Nutrition
Lead Field Merchandiser | 11/2015 - 11/2017
• Manage social media for merchandising/sales team
• Designed a method of tracking national sales numbers across multiple channels, resulting in increased productivity of national merchandising team
• Analyzed all field reporting and identified marketing/sales trends
• Build relationships with account managers and represent the brand positively
• Merchandize stores to ensure planogram compliance and assortment commitments
• Identify Up sell opportunities and sell in incremental placements
• Coordinated with accounts to plan and execute events to create brand awareness
Zico Coconut Water
Lead Brand Ambassador | 09/2014 - 11/2015
• Work with local sales team and Coca Cola distributors to drive brand awareness in key on and off premise accounts
• Identify and build relationships with local influencers
• Partner with local alcohol brands to creatively build brand awareness in on premise accounts
• Build and maintain relationships with account managers for potential future samplings.
• Positively represent the brand at all events and educate consumers on benefits of the product
Education history
University of Washington Seattle
Bachelors of Art in Sociology | 2010 - 2014
Connections
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