Amber Allen Parsons: UAB Arts Creative Marketing Director in Homewood

Manage a team of four employees to efficiently and effectively promote four arts organizations within UAB; the Abroms-Engel Institute for Visual Design (AEIVA), Alys Stephens Center (ASC), ArtPlay Community Education (ArtPlay) and UAB Arts in Medicine (AIM). Creative responsibilities include; oversight and implementation of identity branding, logo design, websites, digital design, posters, flyers, signage, print/digital publications, direct photo and TV shoots while working with in the UAB Brand Toolkit guidelines with UAB Digital Marketing colleagues. Marketing responsibilities include; managing yearly budget of $300k to strategically market AEIVA, ASC, ArtPlay and AIM through marketing plans that include print, social media, TV and radio with the goal of increasing attendance, ticket revenue, class sign-ups and donations. Goals were achieved by working with local media

Education, UAB Visual and Performing Arts and most recently, UAB Arts. Freelance Graphic Artist & Marketing Consultant / August 2012 - May 2002 UAB's Alys Stephens Performing Arts Center Created an art department to work as an in house agency. Management of free-lancers, staff artist, photographers and writers. Concepted and produced three issues of "The Center Magazine" featuring season performances and art classes. Work included logo design, identity systems, point of purchase, outdoor and print design. THB, Creative Consulting Work included print design and coordinating print production for regional fast food chain, Jack's Restaurant and high-end fashion jewelry company, Jordan Alexander Jewelry. Luckie & Company Work included AmSouth Bank and Regions Bank corporate and customer communications; Sunbelt foods packaging, point of purchase display's and outdoor campaigns.

Art Director Responsible for image branding, print design, logo design, point of purchase and packaging. Art directing still photography and television shoots. Clients included Smithfield Foods, Alabama Power Company and Sloss Furnace.

included Vanderbilt Hospital, Economic Development Partnership of Alabama, HGTV, Tulane Medical Center, Altec Industries, Inc. 1847 Parkside Circle Homewood, Alabama 35209 aparsons@uab.edu