Amie Styczynski: Performance Marketing Specialist, Paid Social in san jose, California
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Work experience
Restream.io
Senior Marketing Specialist Paid Social | 06/2022 - 11/2023
â—Ź Planned, executed and optimized campaigns on Paid Social channels (Meta, TikTok, LinkedIn, Reddit)
â—Ź Analyzed and optimized funnel for any drop offs, performed a/b tests to improve conversion throughout
various stages of the funnel
â—Ź Developed ad creative roadmap for paid social channels - leveraging data to iterate and improve upon ad
creative
â—Ź Tracked and analyzed metrics to make strategic decisions and visualize data insights
â—Ź Developed strategy to launch and scale on new paid social platforms, including TikTok, Reddit, and LinkedIn
â—Ź Leveraged data and lift studies to determine viability for each platform
â—Ź Worked directly with design team and oversaw the entire ad and copy creation from start to finish
â—Ź Planned, conceptualized, launched and optimized social ads and copy
â—Ź Identified issues and worked with engineering team to address bugs and improve processes
â—Ź Developed ad creative process for paid social channels - leveraging data to concept, iterate and improve
upon best performing ad creatives
Sud Scrub
Performance Marketing Lead Contractor | 01/2023 - 05/2023
Planned, executed and optimized Meta campaigns from start to finish - including messaging, ad creative
concepts, targeting, budgeting, optimization with the ultimate goal of scale and profitability
â—Ź Led strategy for launch of new products on Meta
â—Ź Analyzed and optimized funnel - monitored funnel for drop offs, performed a/b tests to improve
conversion throughout various stages of the funnel
â—Ź Leveraged data to make strategic decisions to further optimize campaigns at scale
â—Ź Took over day-to-day managing and optimization for Amazon PPC, and Google PPC campaigns with focus on
bringing down ACoS, launching new campaigns and keywords, and optimizing existing campaigns
â—Ź Created an email marketing campaign strategy to increase engagement and boost sales
â—Ź Drafted emails, set up campaign flows and triggers
Staircase Digital
Performance/Growth Strategist | 04/2018 - 04/2022
Specialized in paid social strategy and execution using real time data and trends to optimize
efficiency and scale
â—Ź Managed campaign from end-to-end, from initial set up, ad concepting, data analysis, long and shortterm
strategy, execution, daily maintenance and monitoring, and optimization(s)
â—Ź Ran campaigns in a variety of industries/verticals - including, but not exclusive to fintech, ecommerce,
life insurance, sporting goods, pet insurance, adventure sport, travel, etc.
â—Ź Skilled in both app and web campaigns; subscription and free trial models; new acquisition and retention
â—Ź Conducted funnel analysis and worked with clients to optimize the funnel and improve conversion
â—Ź Worldwide markets: US, UK, Australian, Canada markets
â—Ź Experience working with startups in various fundraising rounds and helped these companies reach key
benchmarks and targets that lead to raising $4-20 million+
â—Ź Managed daily + yearly budgets, spending upwards of $3m+/year for individual clients
â—Ź Expertise in Social Platforms: Instagram, Facebook, TikTok
â—Ź Experience leading weekly client performance meetings and managing teams
Website Growth/Branding Los Angeles
Digital Marketing Manager | 10/2016 - 04/2018
â—Ź Monthly social media strategy planning and implementation (Instagram, Facebook, Twitter, Pinterest, various blog sites), content creation, analyze data; 8-10 different projects each month.
â—Ź Maximized social Media growth - both organic and paid (FB/IG)
â—Ź Optimized SEO - via blog posts, press releases, placing backlinks into forums, social media, Pinterest
â—Ź Developed websites - conception through development + maintenance and updates via Wordpress
â—Ź Content creation - blogs, copy, photos, graphic design
â—Ź Communicating directly with the clients on a daily basis
â—Ź Managed clients across different industries, such as: travel, sporting goods, restaurants, medical
â—Ź Influencer marketing (growing outreach list, pitch letter, offer, follow-up)
D F Standler
Account Rep/Sales | 01/2003 - 12/2016
â—Ź Customer Support/Service, Sales, Account Management, Accounts Payable
â—Ź Graphic Design - logo, brochures, letterhead, misc. items.
D F Standler
Creative Director | 01/2007 - 12/2007
D F Standler
Account Executive | 01/2006 - 12/2006
â—Ź Daily Scheming of the Spartan Daily - InDesign
â—Ź Concept and creating ads for clients - Photoshop, Illustrator
â—Ź Create/design media kit
â—Ź Account Management + Ad space sales
Education history
San Jose State
bachelors
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