Amy Gonzales: Email Marketing Manager in Portland, Oregon

Marketing Coordinator for the following brands: • SLVDR • Nikita • Bonfire Outerwear • Sessions MFG • Support marketing department by scheduling and organizing the creation of website content. • Work with the graphic design team and third-party resources to help deliver content that has a strong brand message. • Create marketing strategies that cater to specific demographics and age groups. • Monitor budget and digital ad spend with detailed reporting, analytics and KPIs. • Monitor marketing industry news and submit reports on emerging trends to management each month. • Work with marketing team to coordinate day-to-day activities that lead to the completion of projects and tasks.

• Managed calendar, project deadlines, and weekly status meetings to ensure successful implementation and execution of cross-departmental workflow. • Reviewed, analyzed, and reported on web and digital advertising analytics (Google Adwords, Analytics, Facebook Ad Manager). • Maintained and updated web, blog, and product content on Wordpress, BigCommerce, and Shopify alongside of coordinating overall online campaigns and emails. • Maintained budget tracking system of all Marketing expenditures, credit card transactions, and receipts including photoshoots, tradeshows, and expense reports. • Developed internal approval system process document to expedite cross-departmental workflow. • Provided project results and scorecard reporting. • Acted as liaison between third party marketing consultants, providing pertinent information and facilitating communication between external and internal resources, alongside of coordinating overall online campaigns and emails. • Built social media marketing on Facebook, Twitter, lnstagram, Google+, YouTube, Vimeo, and Snapchat. • Maintained database of Clatographers and Brand Ambassadors. • Monitored and archived placement in print publications and online blogs. • Searched media outlets - print, web, etc. for placement. • Assisted with product placement, promos, photo shoots, events and seeding to tastemakers. • Maintained, updated, and revised New Leaf to provide top-level oversight and planning of projects. • Maintained, updated, and revised Basecamp projects monitoring all cross-departmental tasks to achieve company goals. • Brainstormed with marketing team, develop and manage Campaign/Product Briefs from concept to kick off and execution between all departments.

• Exceeded LY Q2 and Q3 numbers for Buena Park location. • Top salesperson in volume in Q1 through Q3 at Buena Park location.

• Produced shrink results ranging from .03 – 1.0. • Provided knowledge to customers and associates on snowboard assembling and fitting riders. • Provided knowledge and training on how to grip, assemble, disassemble and sell skateboards. • Shared product knowledge with customers while making personal recommendations. • Demonstrated that customers come first by serving them with a sense of urgency. • Worked as a team member to provide the highest level of service to customers. • Maintained store appearance and presentation. • Promoted to higher volume locations at Zumiez from 2011 through 2013 including: Riverside, Rancho Cucamonga and Brea. • Zumiez Top 200 in Sales during the years 2011-2012.