Andrea Forist: Creative Leader: Apparel Design / Trend / Outdoor & Active in Los Angeles, CA
Summary
Activity
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Work experience
Helly Hansen Inc.
Contract Design & Direction | 03/2024 - 04/2024
Design and direction for men’s & women’s active technical outerwear and apparel for the outdoor category.
Dick's Sporting Goods
Manager of Trend, Color + Concept : Outdoor | 12/2020 - 09/2023
Men's & women's active outdoor and lifestyle apparel, outerwear, footwear & accessories. Men's/women's/kid's hardgoods for outdoor (camp, outdoor rec, bikes and beach) added to my role April 2023.
Andrea K. Forist
Freelance Trend, Color & Design Consultant | 10/2016 - 12/2020
Project-based trend, concept, color and design. Men’s + women’s active, outdoor and lifestyle apparel, bags & footwear. Notable projects:
➤Adidas • Trend reports & direction for design, marketing, and retail for women's leggings & sports bras and men's/ women's Athletics apparel collection
➤Teva • Trend reports & design direction for men's / women's casual & hike footwear
➤Teddy Fresh • Apparel design and color direction for LA based clothing brand
➤Under Armour • Design direction development for women's training apparel
➤Danner Boots • Trend reports & design direction for men's / women's casual, work & hike footwear
➤Eagle Creek • Color Design for men's / women's backpacks
Burton Snowboards
Senior Design Manager- Outerwear/ Apparel/ Winter Accessories | 10/2013 - 11/2016
Women's/ kid's active outdoor and lifestyle technical outerwear and apparel + men's/women's/kid's active outdoor and lifestyle winter accessories.
Nike, Inc.
Apparel Designer II- Jordan Brand | 05/2011 - 09/2013
Men's Lifestyle & Basketball Performance Apparel, including knits, wovens, fleece, tops, bottoms & outerwear. Design within tight margin restrictions, travel to and work directly with factories overseas, present design concepts in front of large groups of people including design & business leadership and professional athletes.
---Designated designer for NBA athlete Chris Paul's signature cut & sew collection
---Nominated to be a member of the Nike Global Trend Council (internal trend forecasting and analysis for all of Nike design)
Mad Engine LLC dba NEFF / LRG
Senior Designer- Technical Snow Apparel & Accessories | 05/2010 - 05/2011
Start-up environment. Men’s & women's active outdoor and lifestyle outerwear, apparel and accessories for the action sports market for Neff brand.
---Managed integration of improved technical design process
---Designed best selling women's product in the history of the company
---Created the number one selling men's t-shirt design and women's t-shirt design for FW 11/12 line
MAGE DESIGN
Associate Designer | 10/2007 - 05/2010
As a key member of an interdisciplinary design firm I worked on Apparel, Graphic, Product, and Technical Design for a variety of projects and clients including:
-BURTON SNOWBOARDS
----Men's and Women's Technical Outerwear, Gloves and Color Design for Winter 09/10, 10/11 & 11/12 Seasons
-SPY OPTIC
----Men's and Women's goggles, sunglasses, and RX glasses
-ADIDAS ORIGINALS
---Men's casual streetwear including outerwear, fleece and first layer
-ROXY
---Women's watches and hand bags
-QUIKSILVER
---Men's watches
-NO FEAR
---Motocross helmets
-ONE INDUSTRIES
---Motocross apparel print design
-ELEMENT
---Men's footwear
-MONSTER ENERGY
---Peace Tea can design concepts
Big Star Jeans
Assistant Designer | 09/2006 - 10/2007
Assist in all aspects of design for women's denim. Create tech packs, manage all samples from conception to completion, develop organizational systems, participate in fittings, assist in fabric & trim sourcing and communicate design intent to patternmakers and sewers. On site factory experience.
Education history
Washington University
Bachelor of Fine Arts | 2002 - 2006
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