Steve Elmore: Design Director - Prince, NFL, Ultragame, Brooklyn Athletics in New York, NY
Steve Elmore
Design Director - Prince, NFL, Ultragame, Brooklyn Athletics
New York | United States
Skills
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Interests
Skydiving
Snowboarding
Skateboarding
Surfing
Overall adrenaline junkie
Summary
Activity
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Work experience
ICER BRANDS
Design Director - Prince, NFL, Ultragame, Brooklyn Athletics | 04/2015 - Current
- Collaborate with Chief Creative Officer to create brand identities and lead a team of designers and artists to bring creative vision to life.
- Responsible for design direction of apparel development from initial concept to execution of full seasonal lines, including tailored capsules for specific vendors.
- Conceived and developed the fashion play pitch that secured the NFL business and led to the creation of NFL Ultra Game. Lead design and creative direction for the trend-inspired collection that fulfills a formerly unmet need in the market. In 2019 this piece of our NFL business has grown to $27M.
- Developed and launched Prince - Off Court, an apparel collection inspired by an “off court” fashion sensibility for the iconic tennis brand. The small-drop model follows the official tournament calendar and leverages each limited capsule with a strategic influencer collaboration.
- Led the development of street-inspired athleisure brand, Brooklyn Athletics. Conceived the branding, product line, showroom design, and marketing materials. Evolved into an exclusive Amazon store that continues to generate 1M+ annually.
- Work cross-functionally with sales, production and marketing teams, key retailers and licensors to ensure timely and cost effective on-brand apparel.
- Travel internationally and work closely with factories / production teams to ensure correct fabrics, construction and techniques are being optimized.
- Oversee creative and art direction for brand marketing efforts, including retail and digital platforms.
SOLFIRE
Art Director | 10/2013 - 03/2015
- As employee number four, partnered with the founding members to lead creative direction for apparel design and brand identity.
- Designed custom apparel for sponsored players.
- Had the unique experience of creating samples in-house, which offered growth and next-level understanding of production process and quality control.
- Oversaw and mentored team of designers; managed domestic and international production.
- Oversaw and executed brand marketing creative: photo art direction, lookbooks, and casting.
HADDAD APPAREL GROUP
Senior Graphic Artist - Converse, Levi’s, Harley-Davidson, Nike 6.0 | 09/2005 - 08/2013
- Developed look and feel of graphic elements across brands- including catalogs, showroom design, web and in-store signage.
- Produced artwork for seasonal lines including accessories, hang tags, tees, wovens, knits, utilizing screen print, embroidery and appliqué techniques; worked with screen printers each season to implement new methods.
- Shopped, researched and presented trends to forecast relevant graphic direction.
- Led creative for the pitch that ultimately secured licenses for Converse and Nike 6.0.
- Liaised with overseas and domestic factories to review and approve strike-offs.
RK STRATMAN
Graphic Artist and Illustrator - Harley-Davidson | 06/2003 - 08/2005
- Developed concept designs ranging from photographic, illustrative and graphic styles
- Created seasonal apparel collections and custom designs for dealers globally
Education history
COLUMBIA COLLEGE
Bachelor of Arts
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