Andrea Welch: Operations Manager

Careste is an early stage luxury women's clothing brand offering made to measure and made to order couture garments. Direct report to the CEO to lead development and implementation of company's Stylist Program launched in March 2019 with the goal to expand market share and drive revenue growth. Operational activities included: ? Determine strategic direction with CEO and CFO to spearhead sales ? Product positioning, competitive pricing strategies, market research, internet strategy and advertising ? Cross-functional coordination to ensure business model compliance with all facets of the brands objective and positioning Stylist Program results to date: ? Added 25+ Stylists since launch of program ? 80% conversion rate at personal stylist experiences ? Stylists have generated collaborations for pop up events including BeautyCounter, Senreve, Shinola, Alexis Bittar and W Hotels

Led planning for the lighting department of 6,000 SKU's and coordinated activities with the contract design team, vendors and global logistics to meet the company's 2018 sales objectives of $196M in revenues. Key deliverables included: ? Re-sourced $2.4M of inventory ? Implemented tighter buying structure cutting $100M of inventory, saving $30-40M in operating costs ? Created business proposals and successfully negotiated lowered MOQ's on seasonal products ? Increased margins by 5-10% on top selling collections Additional activities included: ? Created and presented pre-season inventory plans that supported department level strategies, and developed collection and SKU level sales plans with supporting investment quantities and accurate flow forecasts ? Managed in-season receipt needs based on inventories and rate of sale, market trends and demand forecasting to determine product volume adjustments, replenishments, and allocations ? Oversaw rotations of new collections in galleries and special project instillations, adhering to calendar deadlines ? Managed one direct report

Managed the product supply chain of 5,000+ SKU’s for 3 tabletop departments from initial order submission to online and store allocations. Scheduled and tracked deliveries and receipt of incoming products for on time replenishments and product launches. Worked with shipping forwarders to coordinate domestic and international inbound shipments in compliance with all international import and export laws. Created merchandising and inventory reports for seasonal development meetings. Proofed ecommerce and catalogue content against buy plans and inventory levels to ensure maximum sales potential. Additional activities included: ? Selected to take over the third merchandise planning assistant responsibilities for the Entertaining department ? Owned preparing and presenting seasonal roll ups to department and division directors ? Trained new hires on software systems (MicroStrategy, NetSuite, o9 Solutions mPower and IBM Sterling) and inventory management in Excel