Bachelor of Science in Business Administration

Operations Manager

Logistics, Shipping & Operations

Merchandise planner and operational leader with 5 years of corporate and startup experience in the retail industry. Proven success creating financial models from $300K to $190M and managing inventory levels for 5,000+ SKU’s. Known for creating ideas to solve problems and critical thinking to focus on driving positive results to the bottom line. Persistent at collaborating with cross-functional teams to build successful product assortments and inspire department growth.

Careste is an early stage luxury women's clothing brand offering made to measure and made to order couture
garments. Direct report to the CEO to lead development and implementation of company's Stylist Program
launched in March 2019 with the goal to expand market share and drive revenue growth.
Operational activities included:
? Determine strategic direction with CEO and CFO to spearhead sales
? Product positioning, competitive pricing strategies, market research, internet strategy and advertising
? Cross-functional coordination to ensure business model compliance with all facets of the brands objective
and positioning
Stylist Program results to date:
? Added 25+ Stylists since launch of program
? 80% conversion rate at personal stylist experiences
? Stylists have generated collaborations for pop up events including BeautyCounter, Senreve, Shinola, Alexis
Bittar and W Hotels

Led planning for the lighting department of 6,000 SKU's and coordinated activities with the contract design team,
vendors and global logistics to meet the company's 2018 sales objectives of $196M in revenues.
Key deliverables included:
? Re-sourced $2.4M of inventory
? Implemented tighter buying structure cutting $100M of inventory, saving $30-40M in operating costs
? Created business proposals and successfully negotiated lowered MOQ's on seasonal products
? Increased margins by 5-10% on top selling collections
Additional activities included:
? Created and presented pre-season inventory plans that supported department level strategies, and developed collection and SKU level sales plans with supporting investment quantities and accurate flow
forecasts
? Managed in-season receipt needs based on inventories and rate of sale, market trends and demand
forecasting to determine product volume adjustments, replenishments, and allocations
? Oversaw rotations of new collections in galleries and special project instillations, adhering to calendar
deadlines
? Managed one direct report

Merchandise Planner

Managed the product supply chain of 5,000+ SKU’s for 3 tabletop departments from initial order submission to
online and store allocations. Scheduled and tracked deliveries and receipt of incoming products for on time
replenishments and product launches. Worked with shipping forwarders to coordinate domestic and international
inbound shipments in compliance with all international import and export laws. Created merchandising and
inventory reports for seasonal development meetings. Proofed ecommerce and catalogue content against buy
plans and inventory levels to ensure maximum sales potential.
Additional activities included:
? Selected to take over the third merchandise planning assistant responsibilities for the Entertaining
department
? Owned preparing and presenting seasonal roll ups to department and division directors
? Trained new hires on software systems (MicroStrategy, NetSuite, o9 Solutions mPower and IBM Sterling)
and inventory management in Excel

Assistant Merchandise Planner

Find out detailed information about Andrea Welch, Operations Manager 

Andrea Welch: Operations Manager

Andrea Welch

Careste

Restoration Hardware

Williams-Sonoma

The University of Alabama