Andrew Williams: Global Digital Marketing Manager in Huntington Beach, CA

Lead the global digital marketing strategy, which includes search marketing (SEO/SEM) and YouTube advertising, for Kingston and HyperX and develop a central solution to run search and performance media centrally to build awareness, consideration, and purchase of products in local markets. • Manage a $8 million-dollar global budget for Paid Search and a $150,000 budget for SEO • Increased direct sales revenue by 600% year over year, (348% increase with Organic Search, 6,940% increase with Paid Search) by removing the status quo that the company could only sell through channel (Amazon, Best Buy, etc.) without confidence to become a DTC brand. • Increased direct revenue on Black Friday by 1,230.05% YoY 2020 vs. 2019 with 63% coming from Search and a 730% increase on Cyber Monday with 67% of revenue coming from Search (Most of the emphasis on Black Friday and Cyber Monday went to the channel in previous years.). • Manage content marketing that includes a blog that reaches 900,000 pageviews a month

Impart strategic and tactical planning, coordinating and executing various paid search campaigns and all aspects of SEO, including research, implementation, and analytics/reporting, to enhance and understand organic search visibility and search engine marketing campaign results for Kingston and HyperX branded products for global markets.

Spearhead the search engine optimization initiatives by creating quality indexable content for product pages, brand pages, meta data (meta descriptions and titles) and other aspects for improved SEO and site performance for leading specialty retailers in the action sports industry. • Increased search engine visibility by introducing a way to track keyword performance and optimize on- page ranking factors with Moz. • Reduced bounce rate by 30%, year over year, by making sure pages were optimized for appropriate keywords, so that each searcher received a relevant result for their query. • Increased the number of transactions by 2% and revenue, by 18.47%, year over year, with engaging and persuasive content (prior to my arrival revenue was -15.37% year over year).

Increased organic traffic from search engines by increasing website speed and implementing SEO on- page optimization best practices for boutique chocolate company. • Optimized site pages and blog posts for better short and long keywords, which increased number of sessions by 137%. • Increased number of page views by 216% by optimizing blog SEO and installing WordPress for the company's content management system. • Reduced bounce rate percentage by -20% by implementing best practices to decrease website load times.