Annie Tran: Creative Director

Creative studio serving creative business owners around the world through brand design, content creation, and creative direction • Partnered with California State University - Channel Islands on $59,000 video advertisement campaign as part of their Channel Your Success Strategic Initiative, a retention and equity campaign. Produced marketing films in collaboration with the Academic Affairs and Recruitment department and Student Academic Success and Equity department; built storytelling that was more closely aligned with the new university rebrand. Managed full-cycle production from writing, design, to distribution • Produced brand video and product photography; curated content for Kickstarter campaign for MUi Pet, an innovative pet leash company, which resulted in a viable proof of concept and a test trial for advertisement. Reduced cost-per-click from $3/lead to $1/lead on social media advertisements. Developing website and social media content strategy for MUi as part of phase ii in their launch campaign • Designed dozens of brand identity and content which has converted into ideal connections and projects aligned with the goals of creative entrepreneur clients including jewelry designers, photographers, videographers, fine art artists, performing artists, and other creative product-based businesses Relevant skills: Creative direction, art direction, end-to-end project management, business development & sales, campaign management, interpersonal communication, visual storytelling, graphic design, website design, copywriting, photography, cinematography, concept to pitch Creative Director Graphic Designer Photographer/Filmmaker WORK EXPERIENCE

Washington media production firm focused on wedding cinematography and photography • Increased year-over-year revenue by an annual median of +80% through social media marketing, referrals, and returning clients • Produced over 60 emotional, touching films for couples with compelling storytelling • Managed multiple vendors and contractors to whom we outsourced work or collaborated with through our project cycle • Oversaw end-to-end production cycle for all videos and photography from the first interaction to the final delivery • Planned and hosted viewing dinner events for each of our clients as part of going above and beyond in customer experience Relevant skills: Creative direction, art direction, customer service, visual storytelling, production cycles, vendor and team management, event planning, customer experience, sales, marketing, full cycle production, interviewing and hiring

startup that specialized in creating a one-stop web creation tool for clients of credit card processing companies • Researched and analyzed markets of 35 industries; created B2B/B2C visual and written content marketing for website templates serving global clients alongside CEO Relevant skills: Content marketing, copywriting, visual storytelling, website design, image licensing, market research, interpersonal communication

Tech startup that created a social network app for 45,000 people to meet using avatars • Doubled user numbers and increased download rate by 500% for social network application and retention through marketing campaigns, management of multiple teams, user relations, cross-influencer campaigns, growth hack marketing, working directly with CEO and COO of the company Relevant skills: Growth hacking, retention management, customer service, user management, team management, leadership, C-level engagement, influencer marketing, interpersonal communication, de-escalation and conflict management