Anthony Rocker: in NEW YORK, NY
Anthony Rocker
NEW YORK | United States
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Summary
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Work experience
Droga5
Sr. Communications Strategist | 10/2019 - 09/2020
Launched Droga5's media capabilities and process for their first full-service account,
Biofreeze, while also developing 2020 communications strategy and creative briefs
Led Biofreeze's 2020 media planning and execution driving the best quarter in brand
history and Adweek's Media Plan of the Year award
Built social briefs for Mattress Firm's organic channels which led to 12% follower growth
Created social playbook to guide internal Biofreeze team on activating across organic
channels, including brand look & feel, platform best practices, and posting guidelines
Built playbook for Chase's Sports & Entertainment vertical to guide activations within
MSG, The Chase Center, The US Open, and other key partners to create a cohesive system
Established Hennessy's brand and communications strategy for new NBA sponsorship
based on audience and culture to create a unique & ownable space to activate
MediaCom
Integrated Associate Media Director | 07/2018 - 10/2019
Worked with Interagency Team to develop holistic marketing plans to ensure media & creative synergy, while providing leadership for a team of 50+ employees
Created 2019 integrated media plan that led to best year in brand history, driving over
$12B in deposits which exceeded yearly goal by 20%
Leveraged third-party data to identify new priority audience that represented greater
business opportunity than historical target
Cultivated strategic partnerships with NASCAR & Cheddar to drive credibility & talk value,
combatting Ally's low saliency in a high spend category
Led co-branded partnership with Monopoly to develop a unique AR campaign that drove
17% increase in awareness, 400% increase in intent, and $5MM in new account deposits
Bayer Consumer Care
Integrated Associate Media Director | 10/2017 - 07/2018
Developed strategic, integrated communications plans for brands including Dr. Scholl's,
Coppertone, and others while leading a team of 6 direct reports
Executed marketing plans for new product launches establishing role of channels,
consumer journey, test & learn parameters, KPIs, and measurement plan
Implemented first Amazon Media campaign for Dr. Scholl's and Coppertone by developing
strategy, product landing page creation, testing & targeting parameters, reporting & optimization cadence, and KPIs
Anheuser-Busch InBev
Communications Planning Supervisor | 06/2016 - 10/2017
Delivered integrated local and national media plans with annual budgets of $80MM+
Applied "Occasions-based Planning" strategy for Budweiser to drive distinction among
competitors and other ABI brands
Developed 2017 planning framework including strategy, media mix, role of channels, and partnerships that became the foundation for all future campaigns
Managed 2017 Super Bowl campaign - the most viewed and shared Super Bowl spot of the year - working closely with creative agency to ensure asset delivery, launch strategies, and real-time optimizations
Cultivated cross-agency partnership & cooperation among creative, social, and PR
agencies while also collaborating with 130+ internal team members
Anheuser-Busch InBev
Communications Planner | 03/2015 - 06/2016
Created Integrated media plans totalling $200MM+ for Budweiser & Michelob Ultra
Led Ultra's first year-long, integrated custom content partnership across digital, print, and social channels that drove +5% sales lift and +75% higher ROAS than category average
Universal McCann
Sr. Associate, Portfolio Management | 10/2014 - 06/2015
ExxonMobil
Associate, Portfolio Management | 11/2013 - 10/2014
Education history
St. John's University
| 2008 - 2012
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