Anthony Rocker: in NEW YORK, NY

Launched Droga5's media capabilities and process for their first full-service account, Biofreeze, while also developing 2020 communications strategy and creative briefs Led Biofreeze's 2020 media planning and execution driving the best quarter in brand history and Adweek's Media Plan of the Year award Built social briefs for Mattress Firm's organic channels which led to 12% follower growth Created social playbook to guide internal Biofreeze team on activating across organic channels, including brand look & feel, platform best practices, and posting guidelines Built playbook for Chase's Sports & Entertainment vertical to guide activations within MSG, The Chase Center, The US Open, and other key partners to create a cohesive system Established Hennessy's brand and communications strategy for new NBA sponsorship based on audience and culture to create a unique & ownable space to activate

Worked with Interagency Team to develop holistic marketing plans to ensure media & creative synergy, while providing leadership for a team of 50+ employees Created 2019 integrated media plan that led to best year in brand history, driving over $12B in deposits which exceeded yearly goal by 20% Leveraged third-party data to identify new priority audience that represented greater business opportunity than historical target Cultivated strategic partnerships with NASCAR & Cheddar to drive credibility & talk value, combatting Ally's low saliency in a high spend category Led co-branded partnership with Monopoly to develop a unique AR campaign that drove 17% increase in awareness, 400% increase in intent, and $5MM in new account deposits

Developed strategic, integrated communications plans for brands including Dr. Scholl's, Coppertone, and others while leading a team of 6 direct reports Executed marketing plans for new product launches establishing role of channels, consumer journey, test & learn parameters, KPIs, and measurement plan Implemented first Amazon Media campaign for Dr. Scholl's and Coppertone by developing strategy, product landing page creation, testing & targeting parameters, reporting & optimization cadence, and KPIs

Delivered integrated local and national media plans with annual budgets of $80MM+ Applied "Occasions-based Planning" strategy for Budweiser to drive distinction among competitors and other ABI brands Developed 2017 planning framework including strategy, media mix, role of channels, and partnerships that became the foundation for all future campaigns Managed 2017 Super Bowl campaign - the most viewed and shared Super Bowl spot of the year - working closely with creative agency to ensure asset delivery, launch strategies, and real-time optimizations Cultivated cross-agency partnership & cooperation among creative, social, and PR agencies while also collaborating with 130+ internal team members

Created Integrated media plans totalling $200MM+ for Budweiser & Michelob Ultra Led Ultra's first year-long, integrated custom content partnership across digital, print, and social channels that drove +5% sales lift and +75% higher ROAS than category average