Arnav Bhandari: in Toronto, ON

? Responsible for business strategy and annual business plans for C$100 mn+ portfolio, taking into account sales target, traffic projection, financial goals and marketing / merchandising strategy for each product vertical ? Created a customer-centric process to understand issues with low-rated products; took feedback on customer expectations and shared them with leadership and vendors to stay ahead on the product development roadmap ? Collaborated with product, tech and logistics teams to roll-out India’s first ever online DSLR exchange program; primarily aimed to upsell from DSLRs to mirrorless cameras ? Designed and executed professional and career development plans of direct reportees and in-charge of recruitment and coaching of contractual hires

? Creating and implementing monthly business action plans basis historical numbers for managed product category – Smart Wearables, Tablets, Camera, Gaming ? Festive season SKU-level forecasting for units & pricing basis the margin, inventory and budget constraints, for Camera & Gaming categories for 2019; and for Tablet category for 2018 ? Performed the analytical role for the managed category; analyzed data of the consumer journey, funnel, keyword analysis, finding method, marketing channels, search / merch CTRs etc ? Program management of product launches with respect to advertising campaigns, product cataloging, price negotiations, defining marketing objectives, banner imagery and working collaboratively with digital marketing team ? Optimized the performance marketing annual budget (i.e. SEM, Google Adwords, affiliate channel, re-targeting), in collaboration with marketing and finance teams, to improve the ROAS and customer acquisition costs for Flipkart ? Competition benchmarking on product portfolio to ensure availability of products across spec and price buckets ? Led merchandising team of categories; responsible for creating and executing the marketing strategy and customer engagement calendar, creation of store-page wireframes, maintenance of landing pages, content creation, accessibility widgets etc. with focus on improving consumer experience across all platforms ? Derived consumer insights working collaboratively with CX and analytics teams to improve customer retention ? Utilized attach offers and reco CRM to increase gaming accessories share within Gaming category by 700 bps ? Incentivized offers to sellers to increase marketplace share in Camera category by 300 bps while improving bottomline by 10 bps ? Developed marketing partnerships with leading brands like Samsung, Apple, Honor to promote Tablets on Flipkart ? Initiatives like weekly mailer and increased participation in mass PNs increased monthly traffic to Smart Wearables category by 15%

Deputy Manager – Reverse Pickup Operations 2016 – 2017 ? Key account manager for 3 separate 3PL partners simultaneously, while leading team of 3 members ? Primary responsibility of reverse pickup order processing within promised time while delivering service excellence ? Collaborated with product, tech, customer service and 3PL teams to setup a slotted pickup service for return orders ? Demand planning during Diwali Sale ‘16 to share projections with couriers and quality centres ? Project in-charge, involving 3PL partners and Customer Experience team, to improve return experience ? Weekly capacity planning for 3PL partners to ensure timely delivery of products to quality check centres Deputy Manager – Supply Chain Process Excellence 2015 – 2016 ? Took measures for reduction of damages in shipping; liquidation due to damages reduced by 40% by changing packaging guidelines for white goods ? Collaborated with analytics team to design dashboard and control tower for visibility of performance metrics ? Analyze data of courier performance and highlighted problematic lanes to improve delivery timelines