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Art Heeg: in Anaheim, CA

Art Heeg

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Anaheim | United States
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Industries
Golf
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Moto & Powersports
Music
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Summary
Activity
Projects

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Work experience
Image Fearless Records

Fearless Records

Marketing Manager | 01/2013 - 01/2015

- Oversaw marketing department, including: Advertising, Brand Partnerships, Digital Content / Social Media, Licensing, PR, Tour Marketing, & Street Marketing - Developed and executed marketing plans, focused on creating meaningful connections with target audiences. - Project managed campaigns and coordinated with internal staff, artist management, agents, publicists, and external partners to ensure success. - Regularly conducted market analysis and compiled reports to evaluate progress, success, forecasted growth, etc for projects. - Maintained relationships with the label's key partners and developed opportunities for artist collaboration.
Image Fearless Records

Fearless Records

Marketing Coordinator | 04/2011 - 01/2013

- Developed and executed all tour marketing efforts for the label & its artists. - Coordinated marketing campaigns for label's major tour based events, including Vans Warped Tour, SXSW, & Fearless Friends Tour. - Oversaw label's Street Marketing efforts and managed over 300 reps across the country. - Developed relationships with label's key partners.
Image PepsiCo

PepsiCo

Sales Representative | 03/2010 - 04/2011

- Properly forecasted and sold-in Pepsi products directly to accounts, such as Wal-Mart, Target, 7-Eleven, etc. - Achieved all sales and marketing goals. - Effectively managed a team of merchandisers that were responsible for receiving & stocking product in accounts. - Designed and executed promotional displays and other point of purchase marketing materials used within accounts. - Influential in launch of the Gatorade product line, including the renegotiation of account contracts and implementing new sales & branding strategies.
Image KROQ 106.7FM // CBS Radio

KROQ 106.7FM // CBS Radio

Promotions Assistant | 10/2008 - 03/2010

- Carried out the promotion of the station’s major productions such as Almost Acoustic Christmas, Weenie Roast, April Foolishness, and Epicenter. - Worked closely with account executives and station partners to ensure that all marketing events and activations ran flawlessly. Partners included: X-Games, Best Buy, Bud Light, Del Taco, Farmer Johns, etc
Image Safeway

Safeway

Procurement Intern | 06/2007 - 09/2007

- Analyzed Procurement & Supply Chain data, to locate the root cause of company shrink. - Developed new SOP's to be applied to Procurement & Supply Chain channels. - Successfully helped reduce company shrink following year.
Education history
Image California Polytechnic State University-San Luis Obispo

California Polytechnic State University-San Luis Obispo

Bachelor of Science (BS) | 2004 - 2008

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1501 Lincoln Blvd.#1014 Venice, CA. 90291