Art Heeg: in Anaheim, CA
Art Heeg
Anaheim | United States
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Summary
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Work experience
Fearless Records
Marketing Manager | 01/2013 - 01/2015
- Oversaw marketing department, including: Advertising, Brand Partnerships, Digital Content / Social Media, Licensing, PR, Tour Marketing, & Street Marketing
- Developed and executed marketing plans, focused on creating meaningful connections with target audiences.
- Project managed campaigns and coordinated with internal staff, artist management, agents, publicists, and external partners to ensure success.
- Regularly conducted market analysis and compiled reports to evaluate progress, success, forecasted growth, etc for projects.
- Maintained relationships with the label's key partners and developed opportunities for artist collaboration.
Fearless Records
Marketing Coordinator | 04/2011 - 01/2013
- Developed and executed all tour marketing efforts for the label & its artists.
- Coordinated marketing campaigns for label's major tour based events, including Vans Warped Tour, SXSW, & Fearless Friends Tour.
- Oversaw label's Street Marketing efforts and managed over 300 reps across the country.
- Developed relationships with label's key partners.
PepsiCo
Sales Representative | 03/2010 - 04/2011
- Properly forecasted and sold-in Pepsi products directly to accounts, such as Wal-Mart, Target, 7-Eleven, etc.
- Achieved all sales and marketing goals.
- Effectively managed a team of merchandisers that were responsible for receiving & stocking product in accounts.
- Designed and executed promotional displays and other point of purchase marketing materials used within accounts.
- Influential in launch of the Gatorade product line, including the renegotiation of account contracts and implementing new sales & branding strategies.
KROQ 106.7FM // CBS Radio
Promotions Assistant | 10/2008 - 03/2010
- Carried out the promotion of the station’s major productions such as Almost Acoustic Christmas, Weenie Roast, April Foolishness, and Epicenter.
- Worked closely with account executives and station partners to ensure that all marketing events and activations ran flawlessly. Partners included: X-Games, Best Buy, Bud Light, Del Taco, Farmer Johns, etc
Safeway
Procurement Intern | 06/2007 - 09/2007
- Analyzed Procurement & Supply Chain data, to locate the root cause of company shrink.
- Developed new SOP's to be applied to Procurement & Supply Chain channels.
- Successfully helped reduce company shrink following year.
Education history
California Polytechnic State University-San Luis Obispo
Bachelor of Science (BS) | 2004 - 2008
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