Ashleigh D'Mello: Customer Strategic Marketing Manager in Vancouver, BC
Ashleigh D'Mello
Customer Strategic Marketing Manager
Vancouver | CA
Skills
No information
Interests
No information
Industries
No information
Summary
Activity
Projects
No information
Work experience
HASBRO
Customer Strategic Marketing Manager | 11/2016 - Current
Boost consumer brand engagement across multiple brands (Hasbro Games, Play-Doh, Nerf etc), enforce brand standards and analyze shopper path to purchase. Develop creative briefs as well as timelines and lead implementation. Collaborate with sales, brand marketing, as well as U.S head office, vendors, and Toys R Us merchandizers, roll out point-of-purchase marketing campaigns, and drive POS strategy. Lead business planning meetings with executive teams from Hasbro and Toys R Us, administer budget, source quotes.
Key Accomplishments:
• Successfully developed month-long campaign in Q3 2019 for Nerf and Beyblade, resulting in 65% growth in sales vs 4 weeks prior
• Designed in-store experience from ideation to execution, increasing foot traffic and consumer engagement through Toys R Us stores in 2018 and 2019, winning Vendor of the Year Award for Best In-Store Experience for Power Rangers Activation
• Analyzed key account goals (Toys R Us and Canadian Tire) and developed marketing strategies across various mediums to successfully foster Hasbro's trusted brands
THERMOR LTD
Marketing Coordinator and Project Manager | 05/2013 - 08/2016
Reported to Vice President of Marketing, oversaw variety of product categories, and compiled weekly status reports. Provided updates on major projects and implemented marketing campaigns.
Key Accomplishment:
• Assisted with development of clear marketing objectives and strategies bringing new brands to market (Bios Action Camera, Boomerang Food Movers)
• Coordinated with graphic design department on all customized visuals to prepare brand presentations for sales team
THERMOR LTD
Events and Communications Coordinator | 05/2008 - 08/2012
Coordinated events within community as part of new product launch marketing strategy. Prepared financial and inventory reports, compiled price lists, and conceived presentations for customers.
Key Accomplishment:
• Successfully increase consumer engagement with new products through Experiential marketing tour within communities across Ontario for the new Bios Action Camera portfolio
Additional experience as Recreation and Leisure Support Worker at The Safehaven Project
Education history
BROCK UNIVERSITY
Bachelor of Arts
Connections
Companies (0)
No information