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Ashley Botkin: Manager, Brand Development in Huntington Beach, CA

Ashley Botkin

Manager, Brand Development
Huntington Beach | United States
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Summary
Activity
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Work experience
Image Catalina Marketing Corporation

Catalina Marketing Corporation

Manager, Brand Development | 08/2017 - Current

LinkedIn Responsible for creating, monitoring, and strategic direction of product marketing program designs http://linkedin.com/in/ashleybotkin for client's Own Brands and eCommerce business. By analyzing actual purchase behavior data, I am able to scope opportunities within client categories, brands, and competition to build effective targeted marketing solutions aimed at achieving our client's ROI and revenue objectives. Oversees the research, analysis, evaluation, and reporting of executed campaigns developing presentations and presenting results, learnings and next step opportunities. Accomplishments SKILLS • Subject Matter Expert (SME) for householding data analytics reporting. Product Marketing • eCommerce SME providing direction and cross-functional training through internal Retail Marketing transitions ensuring smooth program execution. • Drove $1.7M in sales and 25K new households for client's eCommerce business in 2019 . Customer Segmentation • Increased revenue by 300% over prior year in 2019 through increased client engagement from client's own brands business. Marketing Operations
Image Core-Mark International

Core-Mark International

Director | 03/2014 - 05/2017

Solely responsible for planning, budgeting, and management of Core -Mark's Northern California marketing presence. With a team of 2 direct and 10 indirect reports across two departments, I was Employee Development tasked with the adoption and launch of new product lines, sales enablement, new business Event Management acquisition, vendor management, and competitive analysis. As part of my underlying responsibilities, I spearheaded Core-Mark's movement to digital and towards a paperless existence. Data & Pricing Analysis Accomplishments Vendor Management * Successfully launched 30 new product lines resulting in over $1M in incremental sales Budgeting * Onboarded email vendor, Constant Contact, to enable digital delivery of product catalo gs * Digital training of mobile sales staff to enable smarter sales capture and submission Digital Marketing * Launch of a completely paperless sales-process by August 2016 * 87% customer compliance on vendor sponsored programs, 7% over company standard, Marketing Automation ranking #1 in the company Multi-Channel Strategy Analytics EXPERIENCE Cont. EDUCATION
Image CitiFinancial

CitiFinancial

Branch Manager Trainee/Account Executive | 01/2008 - 09/2008

* Top producing loan officer within branch * Met sales goals and exceeded peers in production within first three months of hire
Image HSBC/Beneficial

HSBC/Beneficial

Manager Trainee/Account Executive | 01/2007 - 12/2007

* Top producing loan officer within branch * Met sales goals and exceeded peers in production within first three months of hire * Top 3 loan officer for Sacramento District in both revenue and volume * Top producing loan officer for personal loans in Sacramento District
Image Bridgestone/Firestone

Bridgestone/Firestone

Manager of Tire Sales | 06/2005 - 08/2006

* Exceeded sales quotas by 15%. * Manager in top revenue-producing store within Southern California District * Women's Automotive Association International (WAAI) company representative * Promoted to position of Manager within 3 months of hire date
Education history
Image University of Redlands

University of Redlands

M.B.A. | 2008 - 2017

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1501 Lincoln Blvd.#1014 Venice, CA. 90291