Ashley Miess: Digital Marketing Specialist - Swisse Wellness North America in San Diego, CA

Reporting to the Senior Digital Marketing Manager, implements brand building and e-commerce growth strategies for Swisse Wellness, DTC vitamins, supplements and beauty products. Promoted to this position after only 11 months in previous role. Key accomplishments: • Within a 6-month timeline, managed the development, launch and optimization of the Swisse.com Shopify Plus e-commerce storefront. Website launched with several robust third-party plugins, CRM, email marketing automation, customer service protocols and fraud prevention. Achieved 14% of total sales in first 2 months. • Researched, trialed, recommended and integrated SaaS tools and apps that most effectively improved site KPIs. • Improved customer lifetime value by optimizing the ReCharge product subscription program and amplifying the program on the website and in marketing automation emails. • Increased conversion rate, average order value and lifetime value by optimizing messaging, UX, and a customer rewards points program. • Implemented an email lead nurture and direct-response marketing program with 47.2% open rates and 15.5% click-to-open rates, improving the overall email conversion rate from 1% to 14.9%. • Engaged and nurtured customers at the optimal touchpoint in the consumer journey through behavior-based email automations, leading to a 10% increase in sales. • Decreased customer service inquiries by over 50% by analyzing the path-to-purchase journey and implementing content-based solutions to improve customer experience and expectations. Content Marketing Coordinator - Swisse Wellness North America, Healthy Times Organic Reporting to the Senior Marketing Manager, implemented brand building and content-marketing strategies for Swisse Wellness, DTC vitamins, supplements and beauty products, and Healthy Times, DTC organic baby food and snacks. Key accomplishments: • Managed and refined product and brand presence on consumer-facing digital properties, including Amazon, landing pages, website, blog and social channels. • Increased internal efficiency and aligned brand messaging by establishing and editing a master database of product copy, ensuring team approval and regulatory compliancy. • Within a 3-month timeline, led the editing, design, launch and promotion of 4-part e-book series, gaining more than 1,848 impressions and over 613 downloads, to drive awareness and nurture and engage customer base. • Optimized email campaigns by designing images and GIFs to increase engagement and click rates. • Created email marketing calendar and social media calendar to align with campaigns. • Provided best-in-class customer service on Amazon by responding to questions and product ratings/reviews.

Implemented multi-faceted content marketing strategies for the Rock 'n' Roll Marathon Series, the world's largest running event series. Key accomplishments: • Edited and optimized over 300 pieces of content to launch The Tempo, a training and nutrition blog. • Managed ongoing consumer engagement opportunities on social media channels. • Introduced new concepts for audience engagement through social media, grassroots and event activation. Field Producer Project-managed resources, deliverables and expectations for a team of photographers and videographers in preparing and activating content-marketing strategies on race day. Key accomplishments: • Fostered seamless and smooth race-day experience by coordinating with the digital, event, operations and production teams to plan and deliver premium and engaging content. • Stayed calm and composed in fast-paced and high-pressure environments, ensuring timely posting of all event- related race-weekend digital content across the Rock 'n' Roll Marathon Series' social media channels.

Promoted to Managing Senior Editor after leading a team of contributing writers to produce content for a digital running publication. Key accomplishments: • Oversaw team of 30+ freelancers, holding them accountable to high-quality work and deadlines. Assigned, edited and published blogs and videos to website and social channels. • Produced exclusive content series starring Olympian and Boston Marathon Champion Meb Keflezighi, including articles, videos, photo galleries and interactive social media posts. • Balanced community feedback and complex website analytics to determine the most effective content strategy for increasing website traffic and engagement. Community Manager Single-handedly managed Facebook page for digital running community. Key accomplishments: • Expanded social media growth to reach 600,000 users per week. Briefed the team weekly on social trends to craft editorial vision. • Developed Facebook engagement campaigns to increase interaction with readers, including daily calls to action and "Help a Fellow Runner" series in which the top post reached more than 130,000 fans.