Athena Ellenberger: Graphic Designer & Marketing Associate in Escondido, CA

• Execution of agency level graphic designs for a wide range of national clients in many industries. Translation of clients branding into responsive advertisements on multiple direct mail formats, along with the creation of digital geofencing ads. Collaboration with sales team and direct contact with clients to provide superior service while aiming to exceed their marketing ROI. • Management of 5-10 projects daily, consisting of custom graphic designs and client-supplied art. Custom designs on a tight turn-around schedule of 24-48 hours from initial mock up to print-ready production files. Inspection of proofs for accuracy of art and variable data, and direct communication with production facilities to ensure seamless and timely completion of campaigns. • Fulfillment of in-house B2B marketing goals for the agency, including designing graphics for print and online campaigns. WordPress website/SEO optimization and content creation such as landing pages and blog posts. Social media monitoring, curation, and cross-posting of bi-weekly blog posts to boost SEO and build the agency's online authority in the direct mail industry.

• Design and develop marketing materials for web, email, and print. Custom graphic design work including directories, sales slicks, brochures, menus, posters, magazine ads, tradeshow banners and vehicle wraps, along with digital ads, website/social media graphics, e-blasts and email newsletters. Maintain organized archive of marketing materials. • Preparation of online and print campaigns for promotions and events according to a strategic marketing calendar. Combining custom graphic designs, layout, and copywriting to present a captivating story while maintaining branding standards for 3 separate hospitality/restaurant concepts. • Update and maintain WordPress and TravelClick websites. Implementation of social media strategy and campaigns. Online reputation management including engagement with social media followers and responding to customer feedback on third-party review sites. • Monitor and assess web analytics, email marketing data, and online customer feedback. Reviewing of analytical reports from each marketing channel with the VP of Hospitality, Revenue Manager, and General Managers to forecast future campaigns and define areas for improvement.

• Creation of custom graphic designs including vector logos, marketing collateral, website design, and branding development for small businesses. • Clients: Rarefaction Music, J. Teez Photo, On My Mind, Añejo Bar & Grill, Bistro West

• Utilized my education in graphic communications for designing and developing training materials including manuals, cheat sheets, and floor charts, as well as specialty event menus and promos. • Execution of daily operations of the farm-to-table restaurant, including overseeing employee performance, ensuring compliance with company policies, and upholding the restaurant's mission to provide exceptional service. • Completion of restaurant opening and closing procedures, calculating daily financials, and maintaining weekly scheduling of over 50 team members.