Ben Kiffmeyer: in Woodbury, MN

• Independent Apparel, Equipment and Footwear sales, representing The North Face in the upper Midwest territory covering, MN, ND, SD, Northwestern WI. • Present educational technical training clinics on The North Face products sold to retailers and improve the product knowledge of retail store associates to maximize sales. • Responsible for optimizing sales, gross margin, and maximizing market share in my territory through implementation of sales programs, marketing campaigns, co-op programs and relationship building with my dealers. • Work with internal sales, marketing, merchandising and RD&D teams to generate ideas and concepts for wholesale environments for both national and regional specific needs. • Ensure the proper execution of national and regional sales and marketing plans through store visits, emails, phone calls and pictures of stores displays and merchandising. • Budgeting, planning, forecasting and participation at sales meetings and regional trade shows. • Strong knowledge of Omni channel retail business, retail math and retail profitability models. • New customer acquisition and customer retention.

• All the same responsibilities with Lakeshore Outdoor Sales with the addition of the Northern Peninsula of MI and all of WI as part of my territory when the agency started. • Agency started with 5 people and grew to 23 people. I increased my territory in volume and dealer count enough to be split three times during my tenure with OPSA. • Managed an order book over $8,000,000 with several key accounts in the sporting goods, hunting and fishing and department store categories. • Summit Series sales contest winner – Sell in the highest dollar amount of the Summit Series products, the best, most technical and most expensive styles made by The North Face. • Fall Transition sales contest winner – Sell in to the highest percentage of accounts, sell in highest dollar amount of daypacks, sell in highest dollar amount increases over LY. • Pivotal Pack sales contest winner – Sell in the highest dollar amount of new product launch Pivotal Backpack.

Customer Service for specialty accounts and Key accounts Wal-Mart, Sams Club, Military

Manage Ski & Marine Departments Manage Camping Department Manage Climbing Department and Climbing Wall