Ben Morse: Global Brand Manager in Bend, OR

Strategize and generate creative design direction for Pub Beer, including photography and video content, paid advertising creative and trade marketing assets. Develop and implement 360º marketing campaign for Pub Beer, informing paid media planning, owned and earned media, external events, pub activations, and wholesale and trade programming. Establish and maintain print and digital partnerships, as well as manage athlete team. Manage and oversee Trade Marketing Manager to provide and source creative assets (POCM, fixture displays, POS), brand partnerships and programming opportunities to assist sales and wholesalers with necessary tools.

Create new, engaging content to convey brand updates across all social media channels. Maintain and establish brand and product personality, while expanding audience. Directly communicate with consumers regarding service, feedback & warranty issues. Manage events, such as trade-shows, demos, promotions & camps. Work closely with Creative Director, marketing team and Sales Director to design annual consumer website. Manage e-mail marketing campaigns, including sales. Marketing and product promotions. Film and produce product videos for website, paid and organic social media strategy and tradeshow. Assist with various graphic design tasks such as promotional items, window displays, web banners and print ads. Directly work with North American Sales Representatives and global distributors to ensure sales/marketing collateral is available, digitally and physically. Source, develop and design promotional items for sales clinic tours. Assist Product Team with management of basic softgoods.