Benjamin Tapiz: Digital Marketing Coordinator in Oceanside, CA

- Managed all social media accounts including Meta, TikTok, LinkedIn, Twitter, Pinterest, and Snapchat - Developed and Implemented paid social strategy on Meta and TikTok. - Developed and implemented social media strategies to align with OKRs of improving engagement, growing account following, and increasing web traffic - Created unique high quality content for all social media platforms and managed content calendar with extensive lead time - Produced photo and video assets for Electra B2C and B2B websites - Managed DAM to organize and distribute content to dealers and subsidiary accounts. - Wrote technical, lifestyle, SEO friendly, and inspirational copy for blog and web pages - Worked cross-functionally with product, sales, and executive team members to execute on company goals and initiatives - Provided creative direction to graphic designers, web designers, and external agency partners to maintain Electra brand - Reported out on key campaign metrics on a quarterly basis to Electra executive team - Assisted with influencer program, company events, and other activations

- Curated & managed global budget & roster of 60+ ambassadors - Developed & procured content from ambassadors - Assisted with internal content creation - Coordinated with brand and product managers to ensure brand objectives were represented in ambassador roster - Managed forecast and orders of product for ambassadors and general marketing needs - Managed North American grassroots racing program, focusing on developing high performing racers and increasing aftermarket sales - Served as liaison between Aftermarket Sales, Brand Marketing, and Sports Marketing - Assisted with planning of domestic event schedule - Planned Sea Otter Classic 2020 event for Fox, Raceface, Easton, and Marzocchi - Assisted with product launch deliverables and implementation - Acted as point of contact for media product fulfillment

- Provided customer service to dealers and consumers - Developed and maintained professional relationships with key dealers in California, Oregon, and Washington - Processed product forecasts and orders - Managed North American grassroots product orders - Continuously identified up and coming regions for product - Entered product orders for marketing department - Attended North American trade shows and race events